Best SEO Software Platforms
Since digital marketing is all about various productivity software solutions, it shouldn’t be a surprise that search engine optimization companies would be utilizing SEO software.
While many SEO software apps are junk, there are a few taking ranking performance analytics to an advanced level. Among the services you can read about below, the most useful help you to analyze backlinks, find new sites to obtain links from, find content gaps, keep up on keyword ranking changes, and to know which content and keyword phrases are creating leads.
Which Platforms Will Help you Learn?
Here’s the real matter with SEO software and AI marketing software. Are you learning? You need solutions that will give you actionable insights to help you improve SEO strategy. While advanced SEO pros tend not to learn a great deal from the tools, we like to check out competitor’s actions and success.
One new solution is actually focusing on SEO testing. If you can achieve this without Google’s hawkish eyes disapproving and punishing your site, it’s one way to gauge how Google responds to your content topics, keyword use and which content generates new backlinks.
Just a note of caution though, because some of these apps offered don’t offer much of value. They tap into your Google console account and basically don’t add much insight or capabilities. They are disappointing.
What do SEO Platforms Offer?
For an advanced SEO pro, the value of most of these tools is with conducting SEO audits, finding technical errors, understanding keyword density issues, alerting you to specific ranking losses, keeping up on competitor’s activities and successes, and discovering important backlink opportunities.
SEO software platforms can automate monitoring and reporting and help identify trends and what caused a painful ranking drop. They may help you understand SEO, ranking factors, and what you need to do to give your business more exposure.
Major SEO Solutions Do More Than Track Rankings
There’s a continuous high demand for SEO software tools. Given you may have just typed in SEO Software platforms into Google or Bing, you’re looking for systems that will help you automate your SEO campaigns and increase your awareness of how you’re competing against the competition.
The key question with using search engine optimization software is whether it helps you identify, attract and convert your highest qualified customers. Or does it keep you chasing after more low quality traffic?
The truth is, that the use of such software platforms might encourage the desperate use of cheap tactics to create hard to read “doctored” content and scammy backlinks rather than a focus on creating top value for your visitors. Many of these solutions encourage the SEO version of “trivial pursuit” where you waste your time on things that have no real impact on your rankings.
Insight with Google Webmaster Console
Google in fact, suggests you focus on highly relevant, unique, valuable, and action-generating content. This is the content that gets shared and builds backlinks. Expert SEOs have a calm certainty that it will work for their SEO campaigns. Many of us don’t fret over rankings in the short term because we know they will show when you’ve earned them.
A lot of what we want in reporting tools is offered by the Google webmaster tools interface. Just create a free account with Google webmasters, place some code on your site, and you’ll get access to their dashboard.
The 5 Major SEO Software Platforms
The top 5 SEO software platforms (MOZ, ahrefs, Spyfu, SEMrush, Majestic) offer the usual list of features and some special tools. And there are other more specialized tools should you have lots of room in your technology budget:
- site technical audits
- tracking ranking changes
- backlink analysis and opportunities
- competitor research
- content success
- keyword research
- integration with social media for reporting
- social posting and monitoring
- tracking performance of content pieces
- pay per click tracking and reporting (which helps inform your SEO work)
Many of these insights are available via the Google Webmaster console and Google analytics dashboard. Yet, the SEO platform may offer tips on what may be wrong and what you can do. Google will not help you with your rankings.
It’s important to understand that these platforms aren’t miracle solutions. Ranking factors and optimization strategies are very unique so general tips don’t focus on your own content and keyword strengths.
Moz ($179 per month)
MOZ has been around a while now and its top value is its domain authority rating feature. This helps you find authoritative websites where you might be able to get a link from.
Ahrefs ($99 to $999 per month)
Just like Moz, Ahrefs offers a huge database of web links, so you can find good sites to get links from. You can find your top ranking keywords, monitor those rankings and find new keyword opportunities.
SemRush ($99 to $399 per month)
SEMRush offers the standard features with an additional social media reporting tool. That’s smart since social media is very important to your outreach efforts, which support your rankings.
Spyfu ($39 to $299 per month)
Spyfu helps you spy on competitors paid ads, keywords they rank for, and who links to their website. It’s a standard tool for many SEO companies.
Majestic ($49 to $399/per month)
SEO Testing ($30 to $225/month)
SEO testing is a new service that integrates with your Google Search Console which allows you to test out content and content changes to monitor success in Google Search. Many users don’t get much from the Google Console, and it’s great to be able to dig in for deeper insights on content and ranking changes.
Google Console by itself is frustrating in its lack of Advanced SEO features. Of course Google is not in the search engine optimization business.
The SEO Testing App lets you create reports based on visitor search intent in the creation of the write type of content for specific queries. And there are new reports on new keywords, and new pages.
You can tag content and:
- group blog posts, pdfs and pages by author
- group content according to topic clusters (find out which topics are ranking)
- group posts/pages by content type and keyword focus for changes in rankings
The top questions about the major SEO software platforms is whether they’re worth the big monthly price tag? If you’re just vanity checking your SERPs, then probably not.
Certainly $39 a month is worth it for an SEO company that needs to report on their clients status with automated reports.
Their achilles’ heel, is a lack of Artificial intelligence components and an inability to help users fashion unique, creative content so they can rank effectively. You can’t just rank like everyone else is doing. Google looks for unique sites and examines in a very specific way about your site’s relevance. You must build your own unique strengths while finding topically authoritative influencers/journalists/bloggers who might give you a backlink from their site.
And that is where we enter into expert SEO strategies using Content AI solutions.
By all means try out the major SEO platforms to learn and grow. If you’re wanting to lead your market with leading edge, ingenious strategies, and add value to all other areas of your marketing mix, then it’s probably time to contact me directly.
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