Gord Collins is a 21 year veteran in digital marketing arriving on the scene before Google and before AI. The introduction of AI is giving SMBs an opportunity to cut the advantage of big business and Gord’s goal is to help small businesses even the score, and capture a dominant marketshare.
For most SMBs, SEO and rankings, content development, content impact and engagement, and sales conversion are the top challenges. AI systems with their testing, lead scoring, and personalization, can help marketers determine what is working.
AI systems can’t create impactful, creative and compelling content, but they can help us find content that best achieves high rankings, engagement and conversion. It’s an aid to higher performance online marketing.