Let's Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site.  The process is similar to public relations, and outreach to journalists, only much broader. The goal is...

What are the Major SEO Software Platforms? It's 2020 and 22 years past when I began conducting search engine optimization. The wild west of SEO. What an unstructured learning experience it was. I took to the task of optimizing online casinos, entertainment...

What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...

New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years.  Look at your Google Analytics dashboard and you can see how much of your...

The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they're looking for. [caption id="attachment_1218" align="alignright" width="200"] Your Guided Path for Google[/caption] Sometimes they're not educated about how...

The Magic of Search Traffic [caption id="attachment_1792" align="alignright" width="208"] Your Content is Your Conversion Funnel[/caption] It's certain that most of your website traffic will be generated by search engines. And most of your social shares will also be generated by these very...

Should You Switch Your Website to Google AMP? Are your website and Google rankings not looking so hot? Are your Facebook and Twitter visitors leaving quickly and you've suffered through no social media shares? It could be your content isn't good enough,...

AI and SEO Success Algorithm hackers have been trying to reverse engineer Google's search ranking algorithm for 20 years without a lot of success. [caption id="attachment_1792" align="alignright" width="208"] Advanced SEO Strategy[/caption] But that threat is why Google began focusing on human factors which...