What is the Future of SEO?

What is the Future of SEO?

Does SEO Have a Future? There are questions about the future of search engine optimization as a marketing asset. Most of the doubt’s come from Google’s quashing of free organic visibility. Google would prefer to see the end to SEO. And pundits did loudly predict the death of SEO for more than a decade now,…

Your Blog Needs to be the Center of Your Marketing

For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want.  They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, they do so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

Why Do Blogs Work So Well?

Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. I’ve had one of my own blogs hit 5000 visitors per day with 8000 pageviews per day, and it drove considerable ad…