Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…
The Brand Creation Process Why do you choose to buy the products you do from the companies you do? Even seasoned branding consultants might find that question challenging to answer. The reasons are emotional which often defy description in English words. Designing a brand that evokes prospects emotions is a challenge, but there are smart…
Searching for Magic SEO Software? Small business owners are hoping and searching for a miracle. They’re looking for miracle solutions for market reach, quality content, social media success, and lead generation. Given SEO is central to online success, this path often leads them into SEO software, AI SEO software, SEO software platform, SEO software solution,…