Search Engines are the Best Marketing Channel

Search Engines are the Best Marketing Channel

ByGord Collins

Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them.  They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…

Do You Know Your Customer’s Intent?

Do You Know Your Customer’s Intent?

ByGord Collins

How to Match Your Offering to the Customer’s Purchase Intent What your web site visitors and prospects want should be foremost in your mind. When you solve their issues, you solve your own. The topic of visitor/shopper intent is likely the most important topic currently in digital marketing. That’s because marketers don’t understand customer’s intent…