Refocusing Your Marketing Budget to Where it Must Be As economies slow due to rising interest rates, inflation, and reduced spending, higher advertising costs, lower conversion rates and lower revenues are just ahead. It’s sad, but you may lose some of your customers too. The marketing techniques you used during boom times will be less…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…