stories Archives - Gord Collins

marketing

Digital PR

ByGord Collins February 19, 2022April 2, 2022

Digital PR Services and Solutions What plagues SEOs, content marketers, and small business owners in 2022? It has to be shrinking online audience reach and content distribution. It’s painful for most small businesses now, and that’s why there is an upstream movement to specialist PR firms to reach audiences, build credibility, significance, engagement and excitement,…

Strategy

Storytelling as a Marketing Strategy

ByGord Collins February 10, 2022September 19, 2022

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative. One of those options might be the use of storytelling. Some…