Is it Time to Get Past Social Media?

Is it Time to Get Past Social Media?

Social Media Performance Sends Warning Signals A trend is happening in digital marketing. It appears social media lead generation performance is weakening and the trend may steepen. This is in addition to the shrinking visibility of posts to connections whether in Linkedin, Facebook, or Twitter.  These companies are trying to squeeze users for more paid…

Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, they do so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

Social Influencer Marketing

Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…

Predictive Software

Predictive Software Solutions From forecasting stock market trends, predicting stock prices, to discovering future home sellers, knowing the future can make people wealthy. In the big data, digital business world, people’s behavior online is recorded. And what analysts know is that people’s past and current behavior on a company website or on social media websites…