How B2B Marketers View Marketing AI It's no secret to most about the role of AI in Marketing. It's in the early innings of a long productive engagement with big expectations. Studies show marketers are aware, but they're not sure how to overcome fears and integrate...

Build Sales Through Real Customer Behavior How do you know what your customer wants and how their journey results in a sale?  Do you know why your customers buy from you, and why you got sales one week but not another? The reason is luck or chance....

Top AI Marketing Solutions We're all waiting for new, more advanced AI marketing tools to arrive in 2020, but while we do, why don't we take a look at what may be the current best AI marketing solutions in 2019? What makes one solution the best? Since...

AI Marketing Creating Crystal Balls for Realtors For as long as Realtors have been selling homes, they've been developing their "listening network" to capture hints of anyone in the community who might be thinking of selling. [caption id="attachment_934" align="alignright" width="300"] Tom Cruise in Minority Report image courtesy...

What is AI Marketing? AI marketing is the optimization of online marketing content, real time customer engagement, prediction of customer behavior, and the acceleration of creating a high quality customer. AI reduces the need for granular marketing knowedge and experience.  AI marketing software can make you look...

What is the Advantage of AI in Marketing? At some point, you've asked the question "what is the advantage of artificial intelligence in marketing?" Well, turns out that software systems built to test and learn can make every aspect of your advertising, content strategy, and email campaigns...

20 Challenges You Actually Can Solve in 2019 It's a big challenge for any SMB owner to decide to upgrade their marketing system. You might not be too certain of what could be improved for real ROI gains, reduced staffing costs, and better marketing performance. This uncertainty...

Marketing AI Conference 2019 The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It's called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing Institute. Paul is author...