Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…
How to Match Your Offering to the Customer’s Purchase Intent What your web site visitors and prospects want should be foremost in your mind. When you solve their issues, you solve your own. The topic of visitor/shopper intent is likely the most important topic currently in digital marketing. That’s because marketers don’t understand customer’s intent…
8 Conversion Rate Improvement Tips When visitors to your website don’t become customers or don’t intend to become customers in future, your website and entire funnel path isn’t working. All the money you’re pouring into online marketing and paid advertising will go to waste if you don’t raise your sales conversion rate. You need real…