Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…
Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…
Creating Linkable Assets Acquiring both social shares and web backlinks is a key part of an advanced SEO strategy. We might focus in on the great user experience to attract links, but an experience should be placed in the correct digital container (blog, video, case study pdf, etc.) for our target audience. In this post,…
Hiring Consultants vs Agencies The market for digital marketing agencies and SEO consultants is extremely crowded and it makes choosing the right provider a time consuming choice. See the comparison below. The goal is to focus in on key skills, abilities, and the energy the provider possesses. Filtering out distractions to obtain clarity is the…
Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…
Predictive Software Solutions From forecasting stock market trends, predicting stock prices, to discovering future home sellers, knowing the future can make people wealthy. In the big data, digital business world, people’s behavior online is recorded. And what analysts know is that people’s past and current behavior on a company website or on social media websites…
Viral Social Media Posts Want to Go Viral! It’s what every social media strategist dreams of. Yet achieving super-sized reach with your posts isn’t about luck. Virality requires smart strategy, help and a lot of work. Below, you’ll discover some great tips on how to boost the virality of your posts. These build reach and…
New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years. Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the free, organic search results. And there’s no denying that…