Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, they do so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

Talented Consultant or Marketing Agency?

Hiring Consultants vs Agencies The market for digital marketing agencies and SEO consultants is extremely crowded and it makes choosing the right provider a time consuming choice. See the comparison below. The goal is to focus in on key skills, abilities, and the energy the provider possesses. Filtering out distractions to obtain clarity is the…

Social Influencer Marketing

Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…

Predictive Software

Predictive Software Solutions From forecasting stock market trends, predicting stock prices, to discovering future home sellers, knowing the future can make people wealthy. In the big data, digital business world, people’s behavior online is recorded. And what analysts know is that people’s past and current behavior on a company website or on social media websites…