Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Is Professional SEO Worth It? Every business manager is looking for an edge today. But are they doing enough to create it? And where is that edge? Is it your budget, creative talent, marketing strategy, competitiveness, and the true value of your product/service/brand? What’s so valuable about your offer and strategy that it will win?…
Most Important Questions to Ask about SEO To make good decisions, you need to ask good questions. The quest then is to find the best questions. Normally, we find those good questions after considerable investigation and research. It’s a process on a path of discovery as the truth unfolds. A few good questions goes a long…
Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, scheduling, and delivery of slick content. This encourages clients to stop thinking and spend bigger to reach customers…
Who Offers the Best SEO Services? There are websites or digital agency reviewers who offer their quick answer to that question. In reality, client’s needs are very unique. Best is relative to a company’s needs, goals and capabilities, so a generic answer is ridiculous. I hope you got a chuckle out of the title graphic…
Moving Your Business Forward in 2022 It’s been a tough two years through this recession. While big corporations have enjoyed almost guaranteed sales, most small company owners like you have been forced to put their businesses on hold. We’re almost through the pandemic and it’s time to begin preparing for a return of customers and…
A Better Alternative to Agencies Google and Facebook have crushed free organic reach to audiences. Monopolies can do this. It’s disgraceful but without government intervention, businesses will keep getting squeezed hard and forced to pay ever increasing ad prices. Facing that, business managers are getting more serious about finding a long term solution to this…
Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way. And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…