Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…
How Does Google Determine the #1 Ranking? People always ask, how can we rank higher and get more leads? Less often heard is how do you rank #1 on Google. Because a number one rank is the better goal. If you rank number one, the searcher’s quest could end right there on your website and you…
Trust Flow: A Very Important SEO Metric Are you troubled by your lagging Google rankings and less than ideal traffic? There’s a range of issues that might be hampering your free Google rankings and traffic. It’s important to note that you can have rankings and still have low traffic from Google search. It’s very complex…
Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…
Is Professional SEO Worth It? Every business manager is looking for an edge today. But are they doing enough to create it? And where is that edge? Is it your budget, creative talent, marketing strategy, competitiveness, and the true value of your product/service/brand? What’s so valuable about your offer and strategy that it will win?…
The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…
Generate More Leads Via Professional Quality SEO CEOs and other business managers are facing tougher economic and sales outlooks going forward. The smartest of them will look for improved, high level, big picture, lead generation strategies. There is no magic bullet for leads so progressively focusing on what really matters — cost effective, continuous effective…
Best 25 Ways to Rank High on Google Everyone’s been searching for the secrets to Google’s special ranking sauce for a long time. As the algorithm became more sophisticated and increasingly guarded, more have given up trying. Cracking the Google Algo code is something I’ve been doing for two decades. Those insights are helpful in…
10 Essential SEO Hacks You Can Use Ranking at the top of Google’s search rankings is tougher than ever. It’s important to optimize everything you do, to appease their algorithm. Enjoy these 8 quick but essential SEO hacks you can use to improve your rankings right now. You’ve likely hit a drop via a Google…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
The Best Lead Generation Channels For many businesses, this early summer will be the launch of their recovery — the reopening of business in America. It will be nice as the transition back to normal happens. The mood will lift and lead generation will become a little easier, however competition will increase dramatically too. Amidst…