Affordable Content Solutions

Affordable Content Solutions

Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…

Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…

Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…

Travel SEO

Travel SEO

Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people.  And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…

Sell Your Google Stock

Sell Your Google Stock

Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google’s stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time in 15 years. Something important is brewing on Mountainview/Mumbai. I believe it’s a strong…