Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
The 5 Top Reasons Startups Succeed Are you interested in launching an AI startup? How about Marketing AI or launching a digital marketing agency? If you’ve thought of buying an early stage startup with potential, you’ll need to come up a regimen to evaluate it. In that evaluation process, you might overrate or even misunderstand…
Should You Sell Your Google Stock? Google reported its latest earnings, which were down, dragging Google’s stock price down, but it did something different this time. In the most recent earnings report they omitted earnings from Adsense for the first time in 15 years. Something important is brewing on Mountainview/Mumbai. I believe it’s a strong…