Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…
42 Ways Your Content Performance Suffers Online, your content is your brand, UVP, and lead funnel all in one. So when it isn’t performing well, you must do something about it. A survey from Brightedge found found that 70% of marketers reported that less than half of their content is actually consumed. This means most…
Generate More Leads Via Professional Quality SEO CEOs and other business managers are facing tougher economic and sales outlooks going forward. The smartest of them will look for improved, high level, big picture, lead generation strategies. There is no magic bullet for leads so progressively focusing on what really matters — cost effective, continuous effective…
Refreshed Content Significantly Raises Leads Have you gone through your fridge and kitchen cupboards and rediscovered items that have long since expired? How about the mold on that bread and that bottle of salad dressing? And your response is typical:, “holy, this 2 years old!” Not only is it stale, it might even ruin your…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them. They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…
Maximize Your Chance to Create a Customer Free organic traffic whether from Google, Bing or social media platforms is a nice addition to any digital marketing effort. Just because it’s free doesn’t mean it’s poor quality or that we should take it for granted. It’s a valuable asset as I’ll explain. It’s commonly believed that…
The Best Lead Generation Channels For many businesses, this early summer will be the launch of their recovery — the reopening of business in America. It will be nice as the transition back to normal happens. The mood will lift and lead generation will become a little easier, however competition will increase dramatically too. Amidst…