Components of a Marketing Audit

A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see.

There are 7 key areas of a performance audit, each designed to unearth insights about technical, psychological, messaging, digital operations, and lead conversion metrics that typically get ignored in brief studies.  This report isn’t meant to replace your own marketing audit, but rather add to the insight.

A Fresh Perspective of Key Components

Only your marketing manager and business owner knows what your company’s real goals and capabilities are, and metrics they would like to keep private. That’s fine, and whatever you add to the investigation is welcome (questions and answers). This audit is a fresh angle, uncontaminated by your understanding or expectations at a depth you may not be able to reach yourself.

A fresh look with fresh ideas and measurements, and reasons for poor performance can help you reconfigure your marketing mix to pursue greater sales and brand visibility. In the end, it is all about performance.

The essence of this premium grade review is to uncover market demand, your UVP, the success of your website, sales conversion, issues with the sites that refer customers to you (search engines, social media), and what’s missing in your digital marketing program.

This is not a brand audit, although diving into a company’s unique value offer is essential to describe why some marketing channels or promotions might be suffering, and what might be reducing Google rankings, leads, engagement, customer loyalty and sales conversions. The overall result is a document that helps you understand what’s dragging on performance, and perhaps some creative ideas on turning it around.

The audit is a manually researched and written review, not just a printout from a software program, although you’ll receive material from analytics and technical analysis applications which I use. The components below are the in-depth investigation and we drill down into the details (where the real issues are).

7 Components of a Digital Marketing Audit:

7 Key Areas of a digital marketing review:

  1. client’s industry, target market and competition
  2. client’s product/service and unique value proposition
  3. website content funnel and content strategy
  4. website conversion strategy and customer behavior
  5. SEO, website technical issues, and keyword research
  6. pay per click campaign
  7. social media posting and engagement strategy

You know a lot already, and you have a lot of questions.  You’re going to find out much more about your product/service, value proposition, selling process, website, SEO situation, and your content. Most importantly, you’ll get ideas on how to improve.

An audit for most small business owners may not have value unless it is accompanied with suggestions for improvements that resolve the issues found. Those ideas on sustainable, persistent improvement are what’s going to get you to the market leader position.

The components of your audit are important, but it’s the depth and insight that helps you get clarity. It’s all about clarity.

I’d be happy to help you get clarity about your digital marketing assets and find out what’s holding you back. Looking forward to speaking with you and learning more about your business and how I can help.

Speak with me at 416 998 6246. I’m looking forward to helping you leverage professional level SEO.


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