Advanced SEO Techniques, Tactics, Strategy With marketing budgets overwhelmingly spent on Facebook ads and Google ads, and conversion rates falling, it makes perfect sense to maximize free, organic-originated traffic. And there’s just something healthy about the word organic! Forget about free though. Organic is about a truer, more trusting relationship with new prospects and current…
Applied Advanced SEO Techniques There are good number of marketers who believe search engine optimization software might be sufficient to generate market leader ranking results. In truth, SEO strategy, techniques and tactics come down to sophisticated, knowledgeable human ingenuity. This is even more so today as Google weighs user behavior/engagement and seeks to delete AI-generated…
Making Impact on Your Visitors is High Priority A new SEO survey revealed SEOs are now focusing on the visitor experience and user engagement. They’re catching up on an important concept — that the customer experience is driving more of digital success, whether in rankings, engagement or sales. IMPACT which we discuss below is perhaps…
AI Marketing Software Marketing managers, CEOs, advanced SEOs and content strategists are all struggling to find ways to stay competitive today. Most are looking to technology to process customer data for insights, and guide business decisions. The insights being developed via AI marketing software are quite extensive ranging from content engagement tips, topic selection and…
How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing. Yet many marketers have doubts that visibility will…
Refocusing Your Marketing Budget to Where it Must Be As economies slow due to rising interest rates, inflation, and reduced spending, higher advertising costs, lower conversion rates and lower revenues are just ahead. It’s sad, but you may lose some of your customers too. The marketing techniques you used during boom times will be less…
Advanced SEO/SEM Conferences A number of large search marketing conferences have been organized in the US and across the world over the past two decades. They’ve passed without much fanfare, but some were memorable events. SEO conferences are popular. What drives attendance is how fast Google has changed the rules of search engine rankings —…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
Moving Your Business Forward in 2022 It’s been a tough two years through this recession. While big corporations have enjoyed almost guaranteed sales, most small company owners like you have been forced to put their businesses on hold. We’re almost through the pandemic and it’s time to begin preparing for a return of customers and…
Google SEO for 2022 Are you planning for better sales results from your digital marketing efforts for 2022? Excellent! It’s time then to prioritize your marketing budget to ensure you build a marketing powerhouse. Through experience, we all discover that the free, organic exposure achieved via Google (and Facebook) and great content generates the best,…
Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…
What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…