What’s Missing in Your Marketing?  Strategy

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Your Dream Marketing Team

Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way.  And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…

What is Your Visitors Intent?

What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…

AI Marketing in the Recovery

Hacking your Growth with AI Marketing Tools We’re nearing the point of an economic recovery and things are looking good. You might be looking for ways to get ahead of this new economic wave and that’s wise. These economic waves are rare opportunities to get ahead.  This is where market leaders are created.  You could…

Scaling Up Your Business

Scaling Up Your Business in 2021 What do almost all small and medium-sized businesses fail at? Scaling up, growing, and evolving. Whether it’s fear, complacency or lack of money or strategy to make it happen, we need to take advantage of the opportunity this year’s amazing business recovery is going to bring. It’s a rare…

Content Marketing

Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…