Ignore the Slowdown and Grow Your Business Market cycles are a persistent feature of any economy, and smart investors/business owners look for particular points in the cycle to progress and improve. The mood in business now is definitely negative yet the stats don’t really back up the belief the economy is dying. It’s pointing to…
Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way. And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…
What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…
Hacking your Growth with AI Marketing Tools We’re nearing the point of an economic recovery and things are looking good. You might be looking for ways to get ahead of this new economic wave and that’s wise. These economic waves are rare opportunities to get ahead. This is where market leaders are created. You could…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
Scaling Up Your Business in 2021 What do almost all small and medium-sized businesses fail at? Scaling up, growing, and evolving. Whether it’s fear, complacency or lack of money or strategy to make it happen, we need to take advantage of the opportunity this year’s amazing business recovery is going to bring. It’s a rare…
Content Marketing Institute’s Survey The Content Marketing Institute is one of the top research and reference sources serving up ideas, stats and perspectives on content marketing today. They’ve just released their 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. I thought I would cover the key findings from this year’s survey and follow…