What Flavor of Digital Marketer are You Hiring in 2021? Most of us believe CEOs and business owners hire marketing agencies or SEO consultants based on technical expertise, overall capabilities, reliability, and proof of results - so called substantive criteria. They're certainly...
What is the Right Starter Solution for 2020? There are a lot business owners in San Diego, San Francisco, Los Angeles, Boston and Denver (favorite cities) can do to make 2020 a break out year. And if you're a startup company,...
Improve Your Content Funnel Increasing your conversion rate from 1.5% to 6%, could grow ROI by more than 300%. And you would move toward market leader status — the goal for any serious entrepreneur. Our topic is conversion optimization because low conversion...
What is Your Top Prospect's Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn't really determine searcher intent until 2019. Now they're making it a big part of their indexing algorithm. Now in 2020, it's...
AI Marketing Services Los Angeles With hundreds of marketing agencies serving the greater LA area, your challenge is to find ones that offer sufficient value. The push to outsourcing isn't just to avoid very high Los Angeles agency fees, it's to...
Marketing AI Conference The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It's called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing...