Your Blog Needs to be the Center of Your Marketing

Your Blog Needs to be the Center of Your Marketing

For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want.  They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…

Selecting an SEO Company

Selecting The Right SEO Company As the economic recovery picks up, small and medium-sized business owners are searching for an SEO company. This makes perfect sense as consumers and B2B buyers resume their spending searching for new products and services. A golden opportunity to capture the market is here. Before making a decision on hiring…

Content Strategy KPIs

Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…

Martech Conference Blueshift Technology

Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…