Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…
2022 Year in Review and the Year Ahead in SEO It’s in the nature of the ranking algo changes Google made that made 2022 perhaps one of the more eventful years in search engine optimization. We should be grateful to ourselves and our supporters for the success we’ve had, because such successes may be harder…
The Flavor of Great Content A moist, fresh, chocolate cake really does convey the concept of irresistible, tasty, satisfying content. Think about that intense flavor for just a second. Diners don’t know it has vanilla extract, buttermilk, eggs, nuts, or the spices in it, but they may like that extra cinnamon icing on top. If…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Simplifying your Copywriting Could Mean All the Difference It’s a typical belief in internet marketing that it’s all about exact customer targeting and then satisfying that prospect to the fullest. Yet, in the real world, an ideal, qualified target customer is a rare catch. Mostly, you attract a lot of other people in varying stages…
Selecting The Right SEO Company As the economic recovery picks up, small and medium-sized business owners are searching for an SEO company. This makes perfect sense as consumers and B2B buyers resume their spending searching for new products and services. A golden opportunity to capture the market is here. Before making a decision on hiring…
Key Performance Indicators for Content Strategy Content strategists are hired to raise digital marketing performance via content. Many marketers, copywriters, sales people and content strategists admonish themselves about poor performance, but with out performance analytics (and a comprehensive digital marketing audit), how would improvement happen? To prove that content strategies and tactics are working, and…
Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…
Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…
Expand Your Facebook Reach Building, maintaining and growing your social media success isn’t easy. Social media is not as effective as Google or Bing search engines in creating free organic traffic. However, under certain conditions, Facebook can generate a lot of traffic to your website, and allow you to reach much bigger audiences. Facebook Ranks…
20 Challenges You Actually Can Solve in 2019 It’s a big challenge for any SMB owner to decide to upgrade their marketing system. You might not be too certain of what could be improved for real ROI gains, reduced staffing costs, and better marketing performance. This uncertainty keeps managers stuck. We need clarity on our…