01 Jan AI SEO Software
AI-Powered Solutions for SEO
Artificial intelligence software applications are responding to a huge number of challenges and opportunities for marketers. It’s software to solve tough challenges.
And aren’t challenges opportunities to build better results? This post is about using AI SEO software to deal with the challenges of low quality, time consuming, in-the-dark, manual search engine optimization.
Do SEO’s Need a Software Platform?
- manage the growing workload on SEOs
- stay relevant to keyword searches on Google
- maintain or raise rankings amidst intense competition
- learn more about what each searcher is searching for
- improve content strategy
- improve rankings and appearance on Google’s special featured sections
- learn more about what Google values in a website
If you can do SEO consistently better, your efforts should translate to improved visibility, leads, and sales revenue. But SEO today is not easy. It’s difficult and ultra-competitive for the best keyword phrases. It will only get tougher.
Larry Kim of Wordstream made a good comment about AI SEO implications in an interview with ConvinceandConvert where he said “websites with strong domain authority with lots of links pointing to them but having mediocre content will be most susceptible to Google’s AI improvements.” For smaller publishers, the threat of AI technology might actually be an opportunity.
Google and Facebook Squeezing the Life Out of Marketers
Career wise, SEO experts and organic content producers are seeing their worth in marketing diminish. Google and FB’s strangulation of organic marketing campaigns is resulting in less organic traffic which reduces revenue potential.
This means marketing dollars are moving onto something else (social media, sponsorships, ppc, lead programs etc.). And we know paid media erodes your brand, putting you in a container with your competitors. That’s not where market leaders want to be.
This Crisis Could be a Launch Pad for You
It’s a crisis for many smb and enterprise marketers, yet it signals that now is the best time to break into AI marketing and AI SEO.
Google and Bing remain the top sources of good quality Internet traffic and it’s where everyone gets theirs from. And as your competitors find their rankings and traffic suffering more, you can claim a bigger big chunk of that B2B or B2C traffic.
Saving SEO for your company also means saving your content. Without search engine referrals, your content goes unseen and unengaged. Without search, all you’re left with is ads and landing pages, which is not a natural customer journey.
Customers need your content to build trust in your company, build brand loyalty, and create the appropriate, natural entryways to your business.
It’s just plain smart to do SEO well. Below, I introduce 4 AI SEO software solutions you should know.
Investigate AI Search Engine Optimization
You’ve got questions, and below you’ll find some relevant answers. Many applications aren’t what they seem to be, and some misrepresent with hype and false assumptions. You need to get grounded on AI benefits for SEO, and how those benefits can extend further into your complete marketing campaign.
There are 3 main aspects of SEO performance which will be improved with AI:
- Insights – testing and ranking trend identification + predictive recommendations
- Automation – updating content, making SEO improvements faster
- Personalization – knowing what each searcher wants and engages with and carefully engineering a path to fulfillment for each individual
Specifically, here’s the key factors in how SEO is improved by AI:
- ability to utilize data for deeper insight into SEO dynamics
- automate your mundane SEO tasks
- guide your content development and strategy
- marketing your expertise in your specific industry (https://www.brightedge.com/solutions/real-estate)
- monitoring changes in numerous competitor’s websites and figure out what may have caused the changes
- aid in digging in deeper, more intelligently into your search engine optimization strategy
- details on changes to specific SEO kpis
- helping with real time personalization, conversion, and identifying micro-moments and the visitor’s moment of decision
- discovering user interest and habit insights to improve Google click-through rates
- helping you see trends in how Google ranks websites (predictive)
- intelligent testing of content changes on your site to see if they help or hurt your SEO
- discover best time of day whereby real leads and sales are generated via search
- finding sites and types of sites you should be doing outreach to build backlinks
- identifying optimal keyword phrases and related words to use
- identifying and resolving technical problems you may be unaware of
- optimization suggestions
- content recommendations
- potentially uncover exciting insights into Google’s algorithm
Can you Ignore AI SEO?
It wouldn’t be wise. This may be the only path to keeping the organic traffic you have. For instance, Rand Fishkin, well known SEO guru, discovered that less than half of Google searches now result in a click. On mobile phones, it’s even less. Clicks to your site are being eaten in a lot of different hidden ways. Impressions and rankings may be okay but everyone is seeing much fewer clicks. Fewer searchers are seeing your links in Google’s search results.
Top ranking competitors are smarter about converting those leads too, ending user’s searches right there. And Google is keeping more of search traffic for themselves. Just getting seen on Google is a success now.
And high priced pay per click ads are not much of a panacea for marketers. So, if you want free exposure and clicks from Google, you have to spend more and develop more expertise. AI apps could help and make you much more productive. There’s not much sense in spending more on SEO, unless you gravitate to these SEO software apps driven by artificial intelligence capabilities.
AI SEO insights can also integrate with your main AI marketing software.
Who Doesn’t Need Help with Their SEO?
You may be full of doubt about how you’re doing SEO, yet you have no way of knowing which factors are causing high rankings, hurting your rankings, stifling your breadth, or what trends have occurred in how Google ranks web pages. You’re in the dark.
Today, Artificial intelligence based SEO software promises to help us tackle our biggest hurdles in search engine optimization and content strategy. AI search engine optimization software will help us manage overwhelming and difficult tasks — tasks we can no longer keep up with.
We need a technology solution to ease our stress levels and help us see what Google is doing, and stay ahead of them. Whoever builds an authentic AI SEO solution perfected with the offerings outlined below, will be very wealthy.
Such a solution offers to help us understand our content, social posts and lead generation much better too. And SEO ties into almost everything in our marketing mix.
AI Software and Google Rankbrain
Google has been using what they’ve called RankBrain, a system that uses machine learning and some artificial intelligence components. It helps them learn more about delivering the best search results and a better searcher experience.
RankBrain is used on all searches, to adjust the results from their core algorithm, to give Google the monetary results the company wants. Whether we think it is fair or accurate for publishers or whether it favors certain big publishers over SMBs and bloggers with less resources and “authority” is not important to them. They’ve never asked us, and never will.
When Changes Happen, Your AI SEO Bot Can See Them
Recently, Google has made several updates to their algorithm. They appear to have begun downplaying the more obvious and perennial SEO signals such as title tags, heading tags, and even anchor text.
When these changes happen, it exposes Google’s ranking algorithm. This is when you can learn.
Google Can Dig Into Your Content Now
In the past, your content was just a jumble of keywords to Google. But now Google’s system is learning how words are used and strung together, more about the context of a topic, and which words or phrases identify high quality content. They can see which copywriting styles helped users solve their search.
They can assess trust, sincerity, and authority from how you write because the technology gives them that power. RankBrain helps Google understand searcher intent, and then pinpoint content that more precisely matches what the searcher is searching for. And with its predictive powers, it can know what searchers will be looking for soon.
Copywriters must evolve from keyword based optimization to concept-related content design
AI software could comb through it’s own properly tagged content in its database to find out which other ranking criteria have have affected rankings. Google has more computing power, and with AI, it can dig into the content itself more deeply. That depth insight means reading the sentences and paragraphs and topics as a human would.
We have to change how we look at content, and let the AI SEO application help us see it better.
Google RankBrain isn’t perfect. It has lots of issues. Sometimes, it might rank sites higher because more searchers believe the website was politically correct and consistent with general political or religious beliefs. Google hasn’t dealt with this and other “popularity” issues yet. Quality is still relative to the masses (or authority sites).
However AI systems could help see these biases and burn through them to more productive ends, rather than reaffirming popularity and top seeded sites’ bias.
Since you’ll be training your AI SEO software to do its work, you need to know about these search engine optimization criteria.
Google Doesn’t Need Keywords Like it Used To
A human reader doesn’t need keywords in the content to understand what it’s about. But if it’s relying less on keywords, what else do you think it is looking at?
Our task then is to use the same technology Google uses, to create the exact content they’re looking for. If it’s good enough for searchers, then it’s good enough for publishers to use too.
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What AI SEO Software Can Do
AI SEO software can help modify content, find trends in Google rankings, or find new websites for us to obtain backlinks from. It can advise on over-optimization issues, content that Google considers fake news, spam, links from bad websites, or the keyword mix of the top 100 sites for our targeted keywords.
- The key benefit which AI SEO Software solutions could deliver (and what we all want), is one that can predict what Google wants. If we can be one step ahead of Google, it might never know we’ve mastered it. Google’s Rankbrain can help them spot SEO’d websites and identify optimization techniques and which could result in subtle ranking penalties.
- AI SEO solutions could help us avoid automated penalties so we don’t suffer big drops in traffic. It can help us clean up material on our site that we didn’t realize was an issue. Almost like an advanced warning system, it could see trouble happening in the search results and let us know what might be causing other websites to have their traffic drop. We must learn from others misfortune and fails.
- Many website owners see their rankings disappear (algorithmic penalties) and have no idea why it happened. SEO software using artificial intelligence enhancements can see these damaging events and shine some light on what happened.
Google doesn’t offer SEO advice, so you have no information to help you. Some consider Google’s recommendations and statements as attempts to mislead marketers.
More Benefits of AI SEO
- An epic SEO app powered by AI could advise on many things. Artificial intelligence driven SEO solutions might help us identify key influencers, understand why they’re key influencers, what trending posts or events are driving an influencer’s impact, messaging, and much more.
- If the AI SEO software can check for results after we publish posts, post on social media, and conduct outreach campaigns, it might be able to tell us better what is working and how. It can see details and patterns which a human can’t.
- AI SEO Software could help us test and learn more effectively what causes high rankings. However, there is no thousand tests per day with SEO. Google rankings don’t work that fast. However, it could test changes in content appropriately, in the correct time frame, and monitor what resulted.
We all monitor our content changes and new backlinks to see if we’ve hit on something good. But Google’s algorithm is so complicated and unknown, our observations mean little.
Instead, Apps for SEO can help us understand which ranking criteria really matters. It can also help us understand what it is about our SEO and Content strategy that Google doesn’t like, which is causing continuous low rankings for your website.
For instance, Google voice search on mobile is making an impact on how search is conducted. Those using smartphones use simple voice searches which Google modifies based on that users search history and their algorithm. They simplify it almost excessively.
Google wants to return one site for one user question (and that means zero traffic for you if you’re not the number one answer listed).
How do you optimize for the questions searchers are asking? This is one of the things AI SEO software can assist with.
We Need to Shine Light on Google’s Dark Algorithm
Google’s black box search engine is somewhat like the dark web. It’s a layer we can’t see without special access.
We won’t be able to reverse engineer Google’s algorithm, but we don’t need to. We only need to see cause and effect. You don’t need to know the history of SEO, Google’s 200 algorithm factors, deep learning theory, the history of Google’s algorithm updates, or SEO best practices. Those things may not matter at all.
What matters is what actually works.
We only need to see correlations between content/links and high rankings. AI SEO software promises to help us see what Googlebot sees and what Google is actually emphasizing. It doesn’t have to be perfect. If it can identify factors and trends, that is enough to help us design content that ranks high, engages visitors, and creates sales revenue.
We want to know what causes higher:
- rankings for our best keyword phrases
- trust factor
- keyword relevance
- topic authority
- backlink counts
- click through rates from Google
- time on site (engagement)
Artificial Intelligence is About Learning
AI SEO Software systems can learn what matters and help us understand what’s happening. AI SEO solutions won’t eliminate SEO experts, anymore than AI marketing solutions will delete competent marketers. They will help us be better. When you find a solution you like, it has to inform you, and allow you to inform it. It’s co-learning.
That means AI SEO software has a lot to offer when it arrives. It’s not here yet, but there’s a few tools you can try out to get a feel for it. I’ve tried some, but I have to tell you they’re overstating their capabilities. It’s just marketing hype.
By getting into this topic, you’ll begin to see what you actually need from AI SEO solutions when they do arrive.
4 of the Best Current AI SEO Applications
Here’s 4 current AI SEO applications. There are video reviews of these products, yet they tend to be biased, shallow, and too critical. Marketers are intelligent. We just need the correct insight, priorities, and encouragement to find their best solution.
Wordlift SEO Solution
Wordlift is a content improvement or recommendation engine that helps you build the right context for Google. It aids in clarifying the topics of your content, to make it easier for Google to rank your pages. It can help your organize and rewrite your content within your wordpress editor.
SEO is heavily text and content dependent, so perhaps Wordlift can give your content the lift it might need.
Alliai SEO Software – Screenshot courtesy of Alliai.com
Alliai SEO Solution
Alliai is an SaaS solution which offers to bring focus to your SEO strategy. It helps optimize content with recommendations, find relevant sites to acquire backlinks from, finds technical issues and errors.
I’m not sure that Alliai is at the point it needs to be to offer sufficient benefits.
Marketbrew SEO Software Platform. Screenshot courtesy of marketbrew.com
Marketbrew SEO Solution
Marketbrew has built their software application on a search engine simulator model similar to Google’s search engine. The company focuses on the “black box” limitations Google has imposed on SEOs. This search engine model is used to test and predict ranking success (Moz.com used a similar system to build their domain authority indicator). This is like having your own search engine optimization sandbox, allowing you to practice SEO and content experiments.
You can observe competitor’s SEO stats and see how various changes impact their SEO KPIs. It can help you identify the specific reasons why you’re not ranking higher.
Brightedge AI SEO Platform
Brightedge is a much heavier duty SEO AI application. They tout the product as a solution for the entire customer journey. That may appeal to SEOs who want to add value beyond mere rankings.
Brightedge will monitor your keyword rankings, offer recommendations, troubleshoot issues such as slow pagespeed, real time visitor engagement, clarify user intent signals, audits your website for content gaps and opportunities, offers page level insights, and use a storyline to help you build content that solves needs.
Here’s their explanation of their key benefits using their unique products called datamind and datacube to predict search and industry trends and competitors behavior.
Brightedge is an intriguing solution and might be the model for other AI SEO software startups to follow.
Your Top 4 SEO AI Solutions Currently
That’s a look at the current top AI SEO software solutions and platforms. You might be underwhelmed at their current potential, but remember it is difficult to counter Google’s attempts to suppress organic reach via search. These companies have their work cut out for them in mastering AI SEO.
It won’t be a cake walk to improve your results. As AI Marketers, it’s up to us to learn the software, and add our expert level insight to make them work. Without our expert input, these systems will not perform well enough. That’s why they call this “guided AI marketing.”
If you’re a company that earns hundreds of thousands of dollars via Google and Bing, and know how that powers up your social media results, then adopting and learning how to use these SEO AI solutions is wise. Take some time to review the best AI marketing software solutions as well.
They won’t replace a seasoned SEO expert, since our efforts are much more complex than a basic AI system can replicate. Yet these apps provide missing insights to make us much more effective. And our insights are then fed back into the AI system for further improvements.
It’s a nice relationship. Check them all out and let me know your thoughts below.
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