What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…
How to Evaluate Marketing Agencies I’ve worked for at least 4 digital marketing agencies throughout the US and Canada, and believe me, they have their limits. Some were good at what they did specifically, in particular industries they knew, and provided good value. Others however were skewed by strange goals and business models. For instance,…
How to Match Your Offering to the Customer’s Purchase Intent What your web site visitors and prospects want should be foremost in your mind. When you solve their issues, you solve your own. The topic of visitor/shopper intent is likely the most important topic currently in digital marketing. That’s because marketers don’t understand customer’s intent…
Maximize Your Chance to Create a Customer Free organic traffic whether from Google, Bing or social media platforms is a nice addition to any digital marketing effort. Just because it’s free doesn’t mean it’s poor quality or that we should take it for granted. It’s a valuable asset as I’ll explain. It’s commonly believed that…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…
Most Important Questions your Digital Marketing Audit Answers Not even the best marketers really know what their next move should be until they’ve done their research. And research is simply a process of finding the right questions to ask yourself and your marketing team. If you’ve never enjoyed the insights from a digital marketing audit…
Launch an AI Marketing Startup? Are you investigating investing in new business startup opportunities? The economy is roaring and many investors have the financial resources to jump into a new line of business — services, products, software, and advice. Progressive minded investors would be wise to explore AI-powered marketing services in particular. Why invest in…
Hacking your Growth with AI Marketing Tools We’re nearing the point of an economic recovery and things are looking good. You might be looking for ways to get ahead of this new economic wave and that’s wise. These economic waves are rare opportunities to get ahead. This is where market leaders are created. You could…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…
Build High Quality Leads and Grow Your Sales Millions of small businesses are relaunching or entrepreneurs are starting them from scratch. Scary times for SMBs. Yet this crisis is opportunity. It’s a doorway to market leadership. With brands losing their power, you have a window to establish a new powerful brand and create a sustainable…
Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. I’ve had one of my own blogs hit 5000 visitors per day with 8000 pageviews per day, and it drove considerable ad…
Venturing into AI Marketing Is your small to medium sized company ready to venture into AI marketing? Most companies are reluctant to get started with research and testing products for content, funnel optimization or SEO. Honestly, the artificial intelligence marketing sector is young and doesn’t have the polished, end to end, low-priced solution many small…
Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it’s almost every business that’s had to adjust. So would businesses need a new marketing strategy? Yes, and there’s 2 reasons why: first the marketing ecosphere…
Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…
More Than Ever, Small Business Needs AI Marketing Big business is having a great time of it during the Corona Virus pandemic. And stock market predictions are forecasting more profit and domination for Big tech and Big retail through 2020 and 2021. SMB’s however are fighting some fierce battles. While this situation looks dark, it…
A Clear View of Marketing’s Future How will Corona Virus change your marketing? It’s actually only going to accelerate the trends that were happening. We’re going from manual marketing to automated to AI assisted marketing. When we wake up one morning this fall season of 2020, business and marketing will be different. Fewer customers will…
Be The Company that Dominates Reach and high visibility through big traffic is the smartest, least costly, most sustainable marketing strategy for smart companies. The value compounds too. You learn more, expand your reach organically, and with new AI marketing solutions, you can personalize content for each single visitor. The problem with wide visibility previously…
Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego? There’s plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn’t part of marketing automation. The real content deliverable for customers is engaging information that helps them discover…
9 Top Ways Artificial Intelligence Will Improve Your Marketing Companies are in the early innings so to speak with artificial intelligence, yet some large businesses are already adopting AI and scoring points and building a first mover advantage in marketing using AI. It’s been frustrating that small businesses haven’t had access to AI marketing services…
AI Marketing Services Toronto While the number of marketing agencies and SEO agencies in Toronto has exploded, there hasn’t been a focus on quality in process or deliverables. Agencies are falling behind. There’s been a reluctance to accept the pivotal role and power of AI marketing in combination with great content and SEO. High quality…