Creating Impact & Becoming Unforgettable

Creating Impact & Becoming Unforgettable

Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…

Most Important SEO Pages

Most Important SEO Pages

Best SEO Target Pages: Homepage vs Blog Post Is there no end to techniques and tactics for search engine optimization? No, because that’s what SEO is. And we appreciate how some clever techniques used on certain websites can generate significant boosts to traffic and lead quality. That’s why SEO will always be a priority. Techniques…

Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Services This summer of 2022 might generate more home listings and certainly 2023 will see more homes for sale on the market. In one recent survey, 6 out of 10 homeowners had intent to sell. The reasoning is simple.  2022 is the price peak for a number of reasons. You can help…

Search Engines are the Best Marketing Channel

Search Engines are the Best Marketing Channel

Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them.  They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…

Storytelling as a Marketing Strategy

Storytelling as a Marketing Strategy

Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative.  One of those options might be the use of storytelling.  Some…

Your Dream Marketing Team

Your Dream Marketing Team

Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way.  And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…

Branding Consultants

Branding Consultants

Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…

12 Step SEO Strategy

12 Step SEO Strategy

12 Steps to Improve Your SEO Millions of organic marketers set off with goals of big traffic and leads from Google and Bing.  Yet without summoning sufficient resources, talent, and focusing efforts on what really brings results, any SEO strategy is bound to create disappointment. The reason is simple. Search engine indexes are stuffed with…

Build Your Content for a Powerful Brand

Build Your Content for a Powerful Brand

Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…