Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, scheduling, and delivery of slick content. This encourages clients to stop thinking and spend bigger to reach customers…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
Subscription SEO Services Can you receive advanced level SEO services and corresponding results via a subscription-based account? You might say no, that SEO is too complex, creative and challenging to serve up on a subscription basis. And what agency in their right mind would offer something so wonderful for clients? The tech and marketing sphere…
Using PPC Advertising to Grow Backlinks Looking for better SEO performance but unable to get reach to get your content viewed, test for response, and build backlinks? You’ve hit the same wall everyone has. Let’s explore some worthy alternative approaches to generating backlinks while simultaneously capturing direct leads and sales. Two birds with one stone…
Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism. It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…
SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…
Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…
Build High Quality Leads and Grow Your Sales Millions of small businesses are relaunching or entrepreneurs are starting them from scratch. Scary times for SMBs. Yet this crisis is opportunity. It’s a doorway to market leadership. With brands losing their power, you have a window to establish a new powerful brand and create a sustainable…
Housing Market Update The US housing market has suffered through 3 tough months due to the pandemic, but it appears to have not only healed, but is ready to grow during the last 6 months of 2020 and into 2021. Read the list of key factors driving market predictions below. What’s important to know about…
Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it’s almost every business that’s had to adjust. So would businesses need a new marketing strategy? Yes, and there’s 2 reasons why: first the marketing ecosphere…
Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…
Should You Use Search Engine Optimization Platforms? Are you under some pressure to power up your visibility and rankings on Google? Everyone is, including marketing agencies! Your advanced SEO consultant or SEO company may rely on some tools to help speed creating the results you need. Do any of them actually create anything valuable? The…
Visibility and Success go Hand in Hand We’re all invisible right now due to the Virus Pandemic and it does hurt our confidence and ambition. Yet some companies are invisible all the time, so things haven’t changed much for them. For successful companies who haven’t pushed online, the loss of revenue has been catastrophic. They…