How to Excite Your Customers or Clients

What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…

Using Ad Platforms to Improve SEO

Using PPC Advertising to Grow Backlinks Looking for better SEO performance but you’re unable to get reach to get your content viewed, test for response, and build backlinks? You’ve hit the same wall everyone has hit. Why don’t we explore some worth alternative approaches to generating backlinks and at the same time capture direct leads and…

Best Approaches to SEO for Small Business

Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism.  It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…

Hotel SEO

SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…

Content Strategist Job Description

Content Strategists For businesses to truly succeed, marketers must reach and engage customers online using text, graphics and video. For businesses to win audiences, their online content must be brilliant. Competition is intense. It’s unlikely you’ll find a general content strategist with all these skills, experience and aptitude listed below. Accept this as a general…

Relaunching Your Business in 2021

Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it’s almost every business that’s had to adjust. So would businesses need a new marketing strategy? Yes, and there’s 2 reasons why: first the marketing ecosphere…

Martech Conference Blueshift Technology

Discover Martech Conference 2020 Do you need to keep up on the latest marketing technology, strategies and applications? Chief Martech and MarTech Today joined up to present Discover Martech, a 3 day online, virtual conference for marketing technology and solutions. The range of events and topics was extensive and specialized. Normally, you might yawn at…