03 Oct Do You Need AI Driven SEO?
AI and SEO Success
Algorithm hackers have been trying to reverse engineer Google’s search ranking algorithm for 20 years without a lot of success.
But that threat is why Google began focusing on human factors which couldn’t be manipulated technically. Yet with AI SEO experts working hard to make their programs think and learn like humans, Google will always be on the defensive about AI rank hacking.
The fact is SEO and ranking factors are achieved through creative, real world behavior and decisions that aren’t even visible via the algorithm. For instance, it’s the real emotional value of a FB post or blog post that gets it shared, or which generates a new link from a top quality website. The topic that gets shared might be unexpected or unrelated to your specific keywords and industry.
AI Can Definitely Increase SEO Knowledge
AI can help identify important parts of Google’s ranking system, and identify the content that might be raising those rankings and what other influencers and websites contributed to the higher ranking. However, the real cause of high rankings is human values and emotion.
Of course, AI marketing software is trying to track and understand the human emotions of customers.
So AI in SEO is okay, it’s bound to help you, but the real solution is high level creativity and intelligence. Even with high quality content, it’s the SEO’s ability to leverage all assets and people to amplify its presence online that makes the difference.
Creativity, Content Expertise and Promotional Savvy
Creative, content/topic expertise and promotional power is what creates high rankings today. The end value and goal is the impact it has on your audience. In other words, do they share your content with conviction and do they link to it? Do visitors dwell on your pages?
These behavioral cues are what Google pays attention to.
AI SEO Will Undermine Google’s Control
Yes, AI will help match everyone’s content to Google’s algorithm which will cause Google great pain. They’ll have to resort to new techniques to identify the real valuable content.
Even Google uses Rankbrain as an increasingly important element in how they rank pages, they will not appreciate robot-generated content and optimization by publishers. The AI robots will help SEOs learn faster which content, copywriting and keywords, linking sites, and social distribution works best. That in turn will help copywriters, content strategists and SEOs perfect what they do — win rankings and get customers.
Competition for top rankings will become ever more competitive as everyone’s content network adjusts automatically to changes in Google’s algorithm. But the dream of AI SEO will never materialize. The advantage will go to those who create high quality content and value that human readers like. AI can help with content strategy and keyword usage.
Where to Spend Your Budget
You’ll want to put more time into high quality research, clever copywriting, and more effective distribution. Create better more valuable and personalized content and reach more people.
Your social channels will be vital. Having 5,000 to 15,000 direct fans can really help promote your website and distribute your content. Having a plan to leverage friends of friends will expand your reach.
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