The Flavor of Great Content A moist, fresh, chocolate cake really does convey the concept of irresistible, tasty, satisfying content. Think about that intense flavor for just a second. Diners don’t know it has vanilla extract, buttermilk, eggs, nuts, or the spices in it, but they may like that extra cinnamon icing on top. If…
How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….
Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…
Is Professional SEO Worth It? Every business manager is looking for an edge today. But are they doing enough to create it? And where is that edge? Is it your budget, creative talent, marketing strategy, competitiveness, and the true value of your product/service/brand? What’s so valuable about your offer and strategy that it will win?…
Search Engine Journal® State of SEO Report The most recent state of SEO report from one of the industry authorities, Search Engine Journal®, offers a closer look at what SEO pros are experiencing, working at, and what they believe is ahead in the ranking wars. The value of the report is how it allows business…
Professional SEO Services Few things digital are more sexy or profitable than a top ranking on Google. That lofty spot endows your company with credibility, significance, and a promise of satisfaction to customers. Leads, sales and revenue are here too. A new report from Conductor revealed that 57% of all sales happen via Google searches. …
AI Marketing Software Marketing managers, CEOs, advanced SEOs and content strategists are all struggling to find ways to stay competitive today. Most are looking to technology to process customer data for insights, and guide business decisions. The insights being developed via AI marketing software are quite extensive ranging from content engagement tips, topic selection and…
Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
Raise Your Website’s PageRank We respect the value of great content. However, ranking power or ranking juice (also sometimes called PageRank) is critical to your success on Google. There’s plenty of opinion about the key factors that drive top Google rankings. Some suggest domain authority, number of backlinks, trust factor, anchor text, page speed, error…
SEO Services in San Diego 24 years ago, I began offering my SEO services to San Diego, CA area businesses. It was a great decision. My clients in SD and North County were excellent and their relaxed attitude and confidence made a big impression on me. Going forward, it still is in the best interests…
Most Important Questions to Ask about SEO To make good decisions, you need to ask good questions. The quest then is to find the best questions. Normally, we find those good questions after considerable investigation and research. It’s a process on a path of discovery as the truth unfolds. A few good questions goes a long…
Real Estate Startup? Real estate pros often dream of building a real estate startup, but don’t believe they have the leadership, vision, resources or knowledge required. Truth is, no one has all of that. Even seasoned Realtors need help maintaining and building their business, and attracting more home sellers. They are constantly on the lookout…
Can Expertise Help Save Your Business in the Downturn? Do you believe an economic downturn is just ahead? Many ordinary business people are pulling out their survival playbook as the government engineers yet another recession. Hard to see a sunny side in what may be ahead, yet a downturn may present once in a blue…
42 Ways Your Content Performance Suffers Online, your content is your brand, UVP, and lead funnel all in one. So when it isn’t performing well, you must do something about it. A survey from Brightedge found found that 70% of marketers reported that less than half of their content is actually consumed. This means most…
Off Site Optimization Plan In the field of search engine optimization, we really can’t do it all ourselves. A big part of Google’s ranking algorithm measures what other companies and people think of our brand, marketing, value offer, company, people and products. So high rankings might seem out of our control if we can’t reach…
How to Understand Google’s Ranking System One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” They’re big events for all digital marketers and professional SEOs too. Pros however, optimize in a way which resists algo changes. My SEO strategies, technique and tactics for instance…
The Power of Blitz Marketing Any marketing campaign uses a variety of techniques and tactics including a few that generate impressive results. Each tactic and technique has its role, especially within a timed strategy. It’s when you use it that matters. The military knows all about blitz tactics, and they’re fundamental used as a flanking…
Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, scheduling, and delivery of slick content. This encourages clients to stop thinking and spend bigger to reach customers…
How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing. Yet many marketers have doubts that visibility will…
Refocusing Your Marketing Budget to Where it Must Be As economies slow due to rising interest rates, inflation, and reduced spending, higher advertising costs, lower conversion rates and lower revenues are just ahead. It’s sad, but you may lose some of your customers too. The marketing techniques you used during boom times will be less…