Affordable Content Solutions

Affordable Content Solutions

Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…

Google Algorithm Update

Google Algorithm Update

Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…

Creating Impact & Becoming Unforgettable

Creating Impact & Becoming Unforgettable

Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…

Linkedin Marketing

Linkedin Marketing

Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…

Targeted Precision Marketing

Targeted Precision Marketing

Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…

2023 Outlook for Digital Marketing Agencies

2023 Outlook for Digital Marketing Agencies

Are New Agency Models Needed? Call tracking software company CallRail has published a survey of more than 600 marketing agencies regarding their expectations, challenges, and services. This latest survey offers some insights into the goals, outlook and profitability of the marketing services agencies. The results show some important weaknesses and reveals opportunities to improve, and…

Advanced SEO

Advanced SEO

Advanced SEO Techniques, Tactics, Strategy With marketing budgets overwhelmingly spent on Facebook ads and Google ads, and conversion rates falling, it makes perfect sense to maximize free, organic-originated traffic. And there’s just something healthy about the word organic! Forget about free though. Organic is about a truer, more trusting relationship with new prospects and current…

AI Content Generation Software — ChatGPT

AI Content Generation Software — ChatGPT

AI Content Generation Software Great content is the essence of successful marketing. Since visibility, impact, engagement, and brand differentiation are difficult to achieve, excellent content is tasked to make campaigns successful. Without great content, marketing campaigns do suffer. Yet creating great content is costly and time consuming, and it has a variety of objectives it…

Advanced Level SEO Techniques

Advanced Level SEO Techniques

Applied Advanced SEO Techniques There are good number of marketers who believe search engine optimization software might be sufficient to generate market leader ranking results. In truth, SEO strategy, techniques and tactics come down to sophisticated, knowledgeable human ingenuity.  This is even more so today as Google weighs user behavior/engagement and seeks to delete AI-generated…

Budgeting Smartly for 2023

Budgeting Smartly for 2023

Your Digital Marketing Budget in 2023? Most small to mid-sized businesses typically underspend on digital marketing and promotion. The issue might be that owners continue to view their businesses as “small business” which captures new sales via referral. Yet the company isn’t a small business any longer and is actually competing head to head with…

Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization

Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…

Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…

Most Important SEO Pages

Most Important SEO Pages

Best SEO Target Pages: Homepage vs Blog Post Is there no end to techniques and tactics for search engine optimization? No, because that’s what SEO is. And we appreciate how some clever techniques used on certain websites can generate significant boosts to traffic and lead quality. That’s why SEO will always be a priority. Techniques…

Significance Means Preference

Significance Means Preference

Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…