Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…
Google SEO: Rise of the First Person Narrative If you haven’t heard, Google’s made yet one more change to its ranking algorithm. Yes, one more signal to the 200+ individual cues or signals that their ranking system takes into account when ranking your web pages for search results. Most copywriters, bloggers, marketing managers and even…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Everyone’s catching up on an important concept — that the customer experience is driving more of digital success, whether in Google rankings, user engagement or sales. IMPACT, which we discuss below,…
How Does Google Determine the #1 Ranking? People always ask, how can we rank higher and get more leads? Less often heard is how do you rank #1 on Google. Because a number one rank is the better goal. If you rank number one, the searcher’s quest could end right there on your website and you…
Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…
Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…
Trust Flow: A Very Important SEO Metric Are you troubled by your lagging Google rankings and less than ideal traffic? There’s a range of issues that might be hampering your free Google rankings and traffic. It’s important to note that you can have rankings and still have low traffic from Google search. It’s very complex…
Ignore the Slowdown and Grow Your Business Market cycles are a persistent feature of any economy, and smart investors/business owners look for particular points in the cycle to progress and improve. The mood in business now is definitely negative yet the stats don’t really back up the belief the economy is dying. It’s pointing to…
Are New Agency Models Needed? Call tracking software company CallRail has published a survey of more than 600 marketing agencies regarding their expectations, challenges, and services. This latest survey offers some insights into the goals, outlook and profitability of the marketing services agencies. The results show some important weaknesses and reveals opportunities to improve, and…
Advanced SEO Techniques, Tactics, Strategy With marketing budgets overwhelmingly spent on Facebook ads and Google ads, and conversion rates falling, it makes perfect sense to maximize free, organic-originated traffic. And there’s just something healthy about the word organic! Forget about free though. Organic is about a truer, more trusting relationship with new prospects and current…
AI Content Generation Software Great content is the essence of successful marketing. Since visibility, impact, engagement, and brand differentiation are difficult to achieve, excellent content is tasked to make campaigns successful. Without great content, marketing campaigns do suffer. Yet creating great content is costly and time consuming, and it has a variety of objectives it…
Understanding Differences between Desktop and Mobile Rankings Have you noticed a difference between how your site ranks on desktop browsers vs mobile phones? You may have better rankings on mobile devices and tablets, or you may be doing better on desktop browsers. A lot of people notice differences but are confounded as to why, or…
Applied Advanced SEO Techniques There are good number of marketers who believe search engine optimization software might be sufficient to generate market leader ranking results. In truth, SEO strategy, techniques and tactics come down to sophisticated, knowledgeable human ingenuity. This is even more so today as Google weighs user behavior/engagement and seeks to delete AI-generated…
Your Digital Marketing Budget in 2023? Most small to mid-sized businesses typically underspend on digital marketing and promotion. The issue might be that owners continue to view their businesses as “small business” which captures new sales via referral. Yet the company isn’t a small business any longer and is actually competing head to head with…
Bottom of Funnel Content Optimization As a business owner, you may know that developing great content and driving traffic to your website is only the start of creating a real customer. Converting those visitors into paying customers is the most vital phase of the content funnel. The bottom of your content funnel (visitor experience) is…
2022 Year in Review and the Year Ahead in SEO It’s in the nature of the ranking algo changes Google made that made 2022 perhaps one of the more eventful years in search engine optimization. We should be grateful to ourselves and our supporters for the success we’ve had, because such successes may be harder…
Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…
Best SEO Target Pages: Homepage vs Blog Post Is there no end to techniques and tactics for search engine optimization? No, because that’s what SEO is. And we appreciate how some clever techniques used on certain websites can generate significant boosts to traffic and lead quality. That’s why SEO will always be a priority. Techniques…
Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…