Affordable Content Solutions Massive amounts of content are being produced today including that produced by generative AI systems such as ChatGPT. The fact is, content is critical to business success. It not only delivers your product/service messages, its composition determines whether it will get seen. Quality control algorithms are built into Google Ads, Facebook Ads,…
Building Your Powerful Linkedin Marketing Campaign Linkedin is a much-neglected marketing channel for businesses and consultants. This platform is not like Twitter or Facebook. It’s a professional channel and what you post and say becomes part of your professional reputation or brand. Facebook gets all the ink but in fact, Linkedin offers a much better…
Targeted Precision Marketing Campaigns Given how competitive markets are today, advertising campaigns must contain a multiplex of characteristics to win the sale. It’s not enough to broadcast to all audiences anymore. Instead, a variety of assets, messages, segmentation and timing happen to win today’s customers. The competition is more intense and customers expect more. In…
Understanding Differences between Desktop and Mobile Rankings Have you noticed a difference between how your site ranks on desktop browsers vs mobile phones? You may have better rankings on mobile devices and tablets, or you may be doing better on desktop browsers. A lot of people notice differences but are confounded as to why, or…
The Flavor of Great Content A moist, fresh, chocolate cake really does convey the concept of irresistible, tasty, satisfying content. Think about that intense flavor for just a second. Diners don’t know it has vanilla extract, buttermilk, eggs, nuts, or the spices in it, but they may like that extra cinnamon icing on top. If…
Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
SEO Services in San Diego 24 years ago, I began offering my SEO services to San Diego, CA area businesses. It was a great decision. My clients in SD and North County were excellent and their relaxed attitude and confidence made a big impression on me. Going forward, it still is in the best interests…
Generate More Leads Via Professional Quality SEO CEOs and other business managers are facing tougher economic and sales outlooks going forward. The smartest of them will look for improved, high level, big picture, lead generation strategies. There is no magic bullet for leads so progressively focusing on what really matters — cost effective, continuous effective…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Refreshed Content Significantly Raises Leads Have you gone through your fridge and kitchen cupboards and rediscovered items that have long since expired? How about the mold on that bread and that bottle of salad dressing? And your response is typical:, “holy, this 2 years old!” Not only is it stale, it might even ruin your…
Creating Linkable Assets Acquiring both social shares and web backlinks is a key part of an advanced SEO strategy. We might focus in on the great user experience to attract links, but an experience should be placed in the correct digital container (blog, video, case study pdf, etc.) for our target audience. In this post,…
Boston SEO Services My clients in Boston excelled due to innovative and value building optimization work. Those clients continue to do well because of optimization strategy meant to last. From branding and marketing companies to residence moving to retail sports equipment sales to residential building products and landscaping to architectural services, creative content strategies made…
Using Storytelling in Digital Marketing All too often as marketers or business owners, we stumble by with an ordinary understanding of effective business or marketing. For a moment, we should step away from our conceptions and try something more creative, more risky and innovative. One of those options might be the use of storytelling. Some…
Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Creating Your Dream Marketing Team When your agency can’t get the market leading sales results you need, you must look to a better way. And that better way to is outsource to a gifted collection of specialists. Superior talent means superior results. The more of this “marketing dream team” you create the better your strategy…
Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…
What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…
12 Steps to Improve Your SEO Millions of organic marketers set off with goals of big traffic and leads from Google and Bing. Yet without summoning sufficient resources, talent, and focusing efforts on what really brings results, any SEO strategy is bound to create disappointment. The reason is simple. Search engine indexes are stuffed with…