Your Digital Marketing Budget in 2023? Most small to mid-sized businesses typically underspend on digital marketing and promotion. The issue might be that owners continue to view their businesses as “small business” which captures new sales via referral. Yet the company isn’t a small business any longer and is actually competing head to head with…
Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…
Beyond Relevance to Total Significance for Customers Whatever your content or channel you use to attract and engage prospects, it’s their perception of the relevance and significance of it that determines engagement. The topic of significance is neglected in marketing. If your content and brand are not significant enough, you won’t be able to compete…
Social Media Performance Sends Warning Signals A trend is happening in digital marketing. It appears social media lead generation performance is weakening and the trend may steepen. This is in addition to the shrinking visibility of posts to connections whether in Linkedin, Facebook, or Twitter. These companies are trying to squeeze users for more paid…
Creating Linkable Assets Acquiring both social shares and web backlinks is a key part of an advanced SEO strategy. We might focus in on the great user experience to attract links, but an experience should be placed in the correct digital container (blog, video, case study pdf, etc.) for our target audience. In this post,…
8 Conversion Rate Improvement Tips When visitors to your website don’t become customers or don’t intend to become customers in future, your website and entire funnel path isn’t working. All the money you’re pouring into online marketing and paid advertising will go to waste if you don’t raise your sales conversion rate. You need real…
Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues. But pop ups and…
Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…
Predictive Software Solutions From forecasting stock market trends, predicting stock prices, to discovering future home sellers, knowing the future can make people wealthy. In the big data, digital business world, people’s behavior online is recorded. And what analysts know is that people’s past and current behavior on a company website or on social media websites…
Venturing into AI Marketing Is your small to medium sized company ready to venture into AI marketing? Most companies are reluctant to get started with research and testing products for content, funnel optimization or SEO. Honestly, the artificial intelligence marketing sector is young and doesn’t have the polished, end to end, low-priced solution many small…
Viral Social Media Posts Want to Go Viral! It’s what every social media strategist dreams of. Yet achieving super-sized reach with your posts isn’t about luck. Virality requires smart strategy, help and a lot of work. Below, you’ll discover some great tips on how to boost the virality of your posts. These build reach and…
Artificial Intelligence and Medicine While we wait for Corona Virus vaccine, we might be wondering if AI might be able to help find a cure for the deadly disease. DeepMind, OpenAI, and Facebook AI, and AWS Machine Learning have been pretty quiet during the pandemic. Of course, they were designed for marketing. There are a…
Be The Company that Dominates Reach and high visibility through big traffic is the smartest, least costly, most sustainable marketing strategy for smart companies. The value compounds too. You learn more, expand your reach organically, and with new AI marketing solutions, you can personalize content for each single visitor. The problem with wide visibility previously…
Visibility and Success go Hand in Hand We’re all invisible right now due to the Virus Pandemic and it does hurt our confidence and ambition. Yet some companies are invisible all the time, so things haven’t changed much for them. For successful companies who haven’t pushed online, the loss of revenue has been catastrophic. They…
Expand Your Facebook Reach Building, maintaining and growing your social media success isn’t easy. Social media is not as effective as Google or Bing search engines in creating free organic traffic. However, under certain conditions, Facebook can generate a lot of traffic to your website, and allow you to reach much bigger audiences. Facebook Ranks…
Marketing AI Conference The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It’s called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing Institute. Paul is author of two excellent books on marketing for agencies. It’s…