Is it Time to Get Past Social Media?

Is it Time to Get Past Social Media?

Social Media Performance Sends Warning Signals A trend is happening in digital marketing. It appears social media lead generation performance is weakening and the trend may steepen. This is in addition to the shrinking visibility of posts to connections whether in Linkedin, Facebook, or Twitter.  These companies are trying to squeeze users for more paid…

Significance Means Preference

Beyond Relevance to Total Significance for Customers In the last blog post, we discussed how important it is to be the most relevant provider to your targeted audience. Buyers don’t choose a company because it’s the best, they do so because it’s the most significant to them. Significance is the most important marketing concept. Customers…

How to Improve Your Sales Conversion Rates for 2022

Why Aren’t Visitors Converting to Customers? Small business owners are puzzled at why conversion rates are lower today. It seems prospects are much tougher to turn into customers. Marketing managers in the US, UK, Australia and Canada are exploring all sorts of tactics to increase sales conversions and ramp up revenues.  But pop ups and…

Social Influencer Marketing

Rising Power of Influencer Marketing? Should it be surprising that popular social media personalities, bloggers and Youtubers with their big followings and reach to audiences might possess some marketing might? In fact, social influencers may be able to power up direct visits, brand impressions, Google rankings, and social shares for you. In a merciless marketing…

Predictive Software

Predictive Software Solutions From forecasting stock market trends, predicting stock prices, to discovering future home sellers, knowing the future can make people wealthy. In the big data, digital business world, people’s behavior online is recorded. And what analysts know is that people’s past and current behavior on a company website or on social media websites…

Start Experimenting in AI Marketing

Venturing into AI Marketing Is your small to medium sized company ready to venture into AI marketing?  Most companies are reluctant to get started with research and testing products for content, funnel optimization or SEO. Honestly, the artificial intelligence marketing sector is young and doesn’t have the polished, end to end, low-priced solution many small…

AI and the Corona Virus

Artificial Intelligence and Medicine While we wait for Corona Virus vaccine, we might be wondering if AI might be able to help find a cure for the deadly disease. DeepMind, OpenAI, and Facebook AI, and AWS Machine Learning have been pretty quiet during the pandemic. Of course, they were designed for marketing. There are a…

Web Traffic Still the Key Marketing Asset

Be The Company that Dominates Reach and high visibility through big traffic is the smartest, least costly, most sustainable marketing strategy for smart companies. The value compounds too.  You learn more, expand your reach organically, and with new AI marketing solutions, you can personalize content for each single visitor. The problem with wide visibility previously…

Marketing AI Conferences

Marketing AI Conference The biggest marketing AI conference was held in Cleveland, Ohio on July 16th to 18th last summer. It’s called the Marketing Artificial Intelligence Conference (MAICON). MAICON was created by Paul Roetzer and his organization called the Artificial Intelligence Marketing Institute. Paul is author of two excellent books on marketing for agencies. It’s…