Real Estate Startup? Real estate pros often dream of building a real estate startup, but don’t believe they have the leadership, vision, resources or knowledge required. Truth is, no one has all of that. Even seasoned Realtors need help maintaining and building their business, and attracting more home sellers. They are constantly on the lookout…
Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism. It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…
Fighting for Small Business in 2022 Big businesses have enjoyed a smooth path to revenues the last 30 to 40 years, but not so much small companies. Business and financial rules that seemed tailor made for corporations, have left small businesses teetering on the edge of bankruptcy. Now through two years of pandemic recession something…
Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…
More Than Ever, Small Business Needs AI Marketing Big business is having a great time of it during the Corona Virus pandemic. And stock market predictions are forecasting more profit and domination for Big tech and Big retail through 2020 and 2021. SMB’s however are fighting some fierce battles. While this situation looks dark, it…
20 Challenges You Actually Can Solve in 2019 It’s a big challenge for any SMB owner to decide to upgrade their marketing system. You might not be too certain of what could be improved for real ROI gains, reduced staffing costs, and better marketing performance. This uncertainty keeps managers stuck. We need clarity on our…