What’s Missing in Your Marketing?  Strategy

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Best Approaches to SEO for Small Business

Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism.  It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…

Branding Consultants

Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…