Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…
AI and SEO Success Algorithm hackers and advanced SEOs have been trying to reverse engineer Google’s search ranking algorithm for 20 years without a lot of success. And what an amazing and very profitable discover that would be. AI’s incredible advanced data processing ability means it could conceivably test millions of variations against Google’s core…
Google SEO for 2022 Are you planning for better sales results from your digital marketing efforts for 2022? Excellent! It’s time then to prioritize your marketing budget to ensure you build a marketing powerhouse. Through experience, we all discover that the free, organic exposure achieved via Google (and Facebook) and great content generates the best,…
Maximize Your Chance to Create a Customer Free organic traffic whether from Google, Bing or social media platforms is a nice addition to any digital marketing effort. Just because it’s free doesn’t mean it’s poor quality or that we should take it for granted. It’s a valuable asset as I’ll explain. It’s commonly believed that…
12 Steps to Improve Your SEO Millions of organic marketers set off with goals of big traffic and leads from Google and Bing. Yet without summoning sufficient resources, talent, and focusing efforts on what really brings results, any SEO strategy is bound to create disappointment. The reason is simple. Search engine indexes are stuffed with…
High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…
What is Your Top Prospect’s Intent? I wrote about keyword intent many years ago, but it seems Google and Bing couldn’t really determine searcher intent until 2019. Now they’re making it a big part of their indexing algorithm. How do they detect intent? They can infer it from keywords used on search engines, content visitors…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Successful Blogging Generates Leads When one of my client’s blogs reached 3000 visitors per day, they got a good glimpse of how many leads search engines could potentially deliver in a full year. I’ve had one of my own blogs hit 5000 visitors per day with 8000 pageviews per day, and it drove considerable ad…
Does Google Throttle Search Traffic to Your Site? Like most website owners, I’ve had my suspicions about Google. My clients had way more suspicions and didn’t like how Google managed search traffic. When you see search traffic volumes swing wildly like a roller coaster from one day to the next, or “flat top” or “saw…
Is It Worth it to Hire an Advanced SEO Consultant? Tens of thousands of agencies, PR firms, copywriters, web designer firms, startups, and app development companies try to offer SEO services today. They use a suite of tools, low paid writers, free meta analysis, and the pretense that a tech solution is what SEO is…
Should You Use Search Engine Optimization Platforms? Are you under some pressure to power up your visibility and rankings on Google? Everyone is, including marketing agencies! Your advanced SEO consultant or SEO company may rely on some tools to help speed creating the results you need. Do any of them actually create anything valuable? The…
Why the Focus on SEO Software? You may not know it, but interest in SEO software, apps, tools, or platforms is rising again. Why? The most likely answer is that Google is making keyword rankings very challenging for small companies. B2B and B2C marketers aren’t sure what to do. Many are hoping SEO software platforms…
What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can’t count the number of ranking algorithm updates that Google has launched in the past 20+ years….
Let’s Get Educated on Link Outreach One of the most important SEO challenges involves getting other website owners and publishers to link to our site. The process is similar to public relations, and outreach to journalists, only much broader. The goal is to get your company, content and message out there and reach people who…
New Report Validates the Value of Advanced SEO Skills Search engine optimization has been the most dynamic and fruitful source of leads and sales for almost 20 years. Look at your Google Analytics dashboard and you can see how much of your traffic is generated via the free, organic search results. And there’s no denying that…
AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We’ve taken a look at Artificial intelligence marketing software, AI marketing tools, AI Sales Software, and AI Search Engine Optimization software, so it’s time for…
The Best Keywords Are Worth It Keywords are the holy grail for consumers and search engine optimizers. Consumers need the right keywords to find what they’re looking for. Sometimes they’re not educated about how to use keywords more wisely to get the best search results. Similarly marketers don’t understand how to choose and lay out…
Should You Switch Your Website to Google AMP? Are your website and Google rankings not looking so hot? Are your Facebook and Twitter visitors leaving quickly and you’ve suffered through no social media shares? It could be your content isn’t good enough, but it’s more likely that your website is slow. Google considers that a…