Advanced SEO Techniques, Tactics, Strategy With marketing budgets overwhelmingly spent on Facebook ads and Google ads, and conversion rates falling, it makes perfect sense to maximize free, organic-originated traffic. And there’s just something healthy about the word organic! Forget about free though. Organic is about a truer, more trusting relationship with new prospects and current…
Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…
Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…
Better Travel Marketing Who could not like travel marketing? Travel is on the minds of hundreds of millions of people. And as the post-pandemic recovery continues, and the travel sector finally recovers too, you’ve got some time here to position your travel business well online and significantly grow sales. Online travel marketing is big business,…
Visiting Beautiful La Jolla California For any traveler to San Diego and coastal California, La Jolla is the quintessential seaside village. For upscale tourists, La Jolla possesses 7 miles of pristine Golden State coastline heaven along with a lively village ambience that makes a vacation epic and truly uplifting. You’ll wake up to a wonderful…
Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism. It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
How to Evaluate Marketing Agencies I’ve worked for at least 4 digital marketing agencies throughout the US and Canada, and believe me, they have their limits. Some were good at what they did specifically, in particular industries they knew, and provided good value. Others however were skewed by strange goals and business models. For instance,…
How Market Leaders are Made In the era of winner take all, market leadership is an important topic. So why then do 99% of Realtors, software entrepreneurs, ecommerce business owners, service companies and others not become market leaders? And market leadership can mean a variety of things to different CEOs or business owners — sales,…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Searching for Magic SEO Software? Small business owners are hoping and searching for a miracle. They’re looking for miracle solutions for market reach, quality content, social media success, and lead generation. Given SEO is central to online success, this path often leads them into SEO software, AI SEO software, SEO software platform, SEO software solution,…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
Web Hosting for Realtors When Realtors® want to improve leads and sales performance online, a typical process is to search for a Real Estate SEO expert and a good real estate marketing package. Their goal is lots of traffic, leads, and big exposure. The best real estate CRM and content hosting solution can add value….
Reinvent your Business for 2021 The pandemic has devastated employment, retail businesses, crippled the economy, almost crashed the housing market, and temporarily halted the stock market bull run. And it’s almost every business that’s had to adjust. So would businesses need a new marketing strategy? Yes, and there’s 2 reasons why: first the marketing ecosphere…
Should You Use Search Engine Optimization Platforms? Are you under some pressure to power up your visibility and rankings on Google? Everyone is, including marketing agencies! Your advanced SEO consultant or SEO company may rely on some tools to help speed creating the results you need. Do any of them actually create anything valuable? The…
AI Marketing Services Los Angeles With hundreds of marketing agencies serving the greater LA area, your challenge is to find ones that offer sufficient value. The push to outsourcing isn’t just to avoid very high Los Angeles agency fees, it’s to get leading edge marketing services. Our Los Angeles clients have been focused on generated…
AI Marketing Services Bay Area Is the cost of doing business in Silicon Valley becoming too much to bear? There are a lot of SMB owners considering leaving for Nevada, Florida, Arizona, or Tennessee because of the relentless costs. The Bay Area is rated worst for competitiveness, and even if you could find excellent tech…
Real Estate Marketing Services Los Angeles Los Angeles may be one of the most difficult real estate markets for a Realtor to earn a living. Competition in California cities is intense, sometimes hostile. And available housing stock is limited, time and money outlays are high, and it can be emotionally exhausting. Agents commonly feel run…