Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…
SEO Services in San Diego 24 years ago, I began offering my SEO services to San Diego, CA area businesses. It was a great decision. My clients in SD and North County were excellent and their relaxed attitude and confidence made a big impression on me. Going forward, it still is in the best interests…
Visiting Beautiful La Jolla California For any traveler to San Diego and coastal California, La Jolla is the quintessential seaside village. For upscale tourists, La Jolla possesses 7 miles of pristine Golden State coastline heaven along with a lively village ambience that makes a vacation epic and truly uplifting. You’ll wake up to a wonderful…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
San Diego Housing Market Now A paucity of homes for sale continues to plague the greater San Diego County market. Inventory of single family houses fell 44% year over year, while inventory of attached homes dropped by 64.8%. Year over year, home prices at all price ranges are up 18 to 26%. Price rises are…
How to Evaluate Marketing Agencies I’ve worked for at least 4 digital marketing agencies throughout the US and Canada, and believe me, they have their limits. Some were good at what they did specifically, in particular industries they knew, and provided good value. Others however were skewed by strange goals and business models. For instance,…
Most Important Questions your Digital Marketing Audit Answers Not even the best marketers really know what their next move should be until they’ve done their research. And research is simply a process of finding the right questions to ask yourself and your marketing team. If you’ve never enjoyed the insights from a digital marketing audit…
San Diego Businesses Outsourcing for Success The outlook for San Diego businesses and new venture capital flowing into So Cal is creating a lot of excitement. However small to mid sized business owners here face tough business conditions heading into 2022. The biggest problem you face is rising costs (inflation) and shortages of dedicated and…
Strategize your SEO to Become the Top Ranking Site If you visit search engine optimization forums such as Search Engine Journal, SEO Roundtable, or Webmaster World and read updates from a few selected SEO blogs, you’ll hear people complaining about Google algorithm updates. They report their losses, some deep and hurtful. Even after getting hit…
Searching for Magic SEO Software? Small business owners are hoping and searching for a miracle. They’re looking for miracle solutions for market reach, quality content, social media success, and lead generation. Given SEO is central to online success, this path often leads them into SEO software, AI SEO software, SEO software platform, SEO software solution,…
EDC Report shows AI is Important to San Diego’s Economy A recent bit of research by the San Diego Regional Economic Development Corporation, in partnership with Booz Allen Hamilton, found that AI is already important to the San Diego economy. The study was undertaken to identify how AI is being used in San Diego County…
San Diego Comes Back in 2021 2020 was a very rough year for San Diego companies and workers, and December/January was a setback, yet Q3 and Q4 will be different. A city as gifted as SD can’t be kept down for long. CEOs and managers like yourself will establish new business and service relationships that…
Web Hosting for Realtors When Realtors® want to improve leads and sales performance online, a typical process is to search for a Real Estate SEO expert and a good real estate marketing package. Their goal is lots of traffic, leads, and big exposure. The best real estate CRM and content hosting solution can add value….
Marketing Services San Diego Looking for a unique and powerful marketing solution in San Diego? There’s plenty of cookie cutter agencies in SD pushing automated solutions, yet SEO, content quality, trust, engagement, credibility, authority and industry expertise isn’t part of marketing automation. The real content deliverable for customers is engaging information that helps them discover…