Outsource To Stay Competitive

Outsource To Stay Competitive

Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…

Google’s High Quality Content Requirement

Google’s High Quality Content Requirement

How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….

How to Increase Click Throughs

How to Increase Click Throughs

Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…

Advanced SEO Services

Advanced SEO Services

Professional SEO Services Few things digital are more sexy or profitable than a top ranking on Google. That lofty spot endows your company with credibility, significance, and a promise of satisfaction to customers. Leads, sales and revenue are here too.  A new report from Conductor revealed that 57% of all sales happen via Google searches. …

Google Core Algorithm Updates

Google Core Algorithm Updates

How to Understand Google’s Ranking Algorithm Updates One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” They’re big events for all digital marketers and professional SEOs too. Pros however, optimize in a way which resists algo changes.  My SEO strategies, technique and tactics for…

Why Big Visibility is Vital for Successful Marketing

Why Big Visibility is Vital for Successful Marketing

How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing.  Yet many marketers have doubts that visibility will…

SMX Advanced Conferences

SMX Advanced Conferences

Advanced SEO/SEM Conferences A number of large search marketing conferences have been organized in the US and across the world over the past two decades. They’ve passed without much fanfare, but some were memorable events. SEO conferences are popular.  What drives attendance is how fast Google has changed the rules of search engine rankings —…

Your Blog Needs to be the Center of Your Marketing

Your Blog Needs to be the Center of Your Marketing

For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want.  They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…

25 Ways to Rank High on Google

25 Ways to Rank High on Google

Best 25 Ways to Rank High on Google Everyone’s been searching for the secrets to Google’s special ranking sauce for a long time. As the algorithm became more sophisticated and increasingly guarded, more have given up trying. Cracking the Google Algo code is something I’ve been doing for two decades. Those insights are helpful in…

Premium Vintage SEO

Premium Vintage SEO

Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…

What’s Missing in Your Marketing?  Strategy

What’s Missing in Your Marketing? Strategy

Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…

Advanced SEO Topics

Advanced SEO Topics

General and Advanced SEO Topics You Need to Know Before you can apply or buy advanced SEO services with a professional you know will give you a decisive advantage, you might want to brush up on advanced SEO topics. High level SEO is usually thought of in terms of tactics, techniques and strategies, however it…

Top High Traffic Websites 2022

Top High Traffic Websites 2022

Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…

Marketing Survey Results

Marketing Survey Results

Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Services This summer of 2022 might generate more home listings and certainly 2023 will see more homes for sale on the market. In one recent survey, 6 out of 10 homeowners had intent to sell. The reasoning is simple.  2022 is the price peak for a number of reasons. You can help…