How Does Google Determine the #1 Ranking? People always ask, how can we rank higher and get more leads? Less often heard is how do you rank #1 on Google. Because #1 is the better goal. If you rank number one, the searcher’s quest could end right there on your website and you get a new…
Ignore the Slowdown and Grow Your Business Market cycles are a persistent feature of any economy, and smart investors/business owners look for particular points in the cycle to progress and improve. The mood in business now is definitely negative yet the stats don’t really back up the belief the economy is dying. It’s pointing to…
Solving the Marketing Gap Challenge There is a scarcity of affordable, top-level marketing talent in the US with the ingenuity, depth, and energy to take on your tough projects. Agencies are under big pressure trying to get more from their in-house staff, but a lack of talent, drive, and affordability is forcing them to outsource…
How to Improve Against the Google Content Quality Ratings What is this high-quality content requirement and how do we achieve high quality ratings? It’s true, Google is making this a priority and it could make business uncomfortable for many content marketers. While emphasis has been on sales conversion (CRO), Google is scrutinizing what happens before….
Get More Clickthroughs After we’ve done all we can to improve visibility via search engine optimization, PPC spend, and other promotional channels, we have one more challenge — growing clickthroughs. Clicks are the key objective for most digital marketing campaigns, yet low clickthrough rates and low conversion rates tell us something is really missing. In…
Professional SEO Services Few things digital are more sexy or profitable than a top ranking on Google. That lofty spot endows your company with credibility, significance, and a promise of satisfaction to customers. Leads, sales and revenue are here too. A new report from Conductor revealed that 57% of all sales happen via Google searches. …
Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
How to Understand Google’s Ranking Algorithm Updates One of the most dramatic changes in Google’s search engine ranking results comes from what Google calls “core algorithm updates.” They’re big events for all digital marketers and professional SEOs too. Pros however, optimize in a way which resists algo changes. My SEO strategies, technique and tactics for…
How You Can Make the Most of Big Visibility A new Linkedin post from marketing guru Kevin Lee gives a pleasant reminder that visibility online is a fundamental pillar of digital marketing success. Without reach and visibility, lead generation, engagement, sales and long term value mean nothing. Yet many marketers have doubts that visibility will…
Refocusing Your Marketing Budget to Where it Must Be As economies slow due to rising interest rates, inflation, and reduced spending, higher advertising costs, lower conversion rates and lower revenues are just ahead. It’s sad, but you may lose some of your customers too. The marketing techniques you used during boom times will be less…
Advanced SEO/SEM Conferences A number of large search marketing conferences have been organized in the US and across the world over the past two decades. They’ve passed without much fanfare, but some were memorable events. SEO conferences are popular. What drives attendance is how fast Google has changed the rules of search engine rankings —…
For Most Websites, Blogs are Digital Marketing The reason companies struggle with their marketing is because they don’t give prospects what they want. They say “here’s our stuff” with slick graphics on marketing pages. That worked 20 years ago, but it doesn’t anymore. The reason Google loves news and blogs is because they’re new, fresh,…
Best 25 Ways to Rank High on Google Everyone’s been searching for the secrets to Google’s special ranking sauce for a long time. As the algorithm became more sophisticated and increasingly guarded, more have given up trying. Cracking the Google Algo code is something I’ve been doing for two decades. Those insights are helpful in…
Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…
Top Features of High Ranking Websites A lot of business owners dream of high Google rankings, yet only a relatively few websites enjoy such status. Are you wondering why your company website’s rankings are lagging and why your competitors are doing well? Is it content quality, keyword usage, site speed, or something unknown? Is it…
Refreshed Content Significantly Raises Leads Have you gone through your fridge and kitchen cupboards and rediscovered items that have long since expired? How about the mold on that bread and that bottle of salad dressing? And your response is typical:, “holy, this 2 years old!” Not only is it stale, it might even ruin your…
Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
General and Advanced SEO Topics You Need to Know Before you can apply or buy advanced SEO services with a professional you know will give you a decisive advantage, you might want to brush up on advanced SEO topics. High level SEO is usually thought of in terms of tactics, techniques and strategies, however it…
Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…