Strategy Determines Winners In the proptech, realtech and fintech world, there is a belief that by building a better mouse trap, success is guaranteed. “the product will sell itself…users will see it inside the product itself.” Yet B2B or consumer market osmosis isn’t a real thing. Capturing markets and building significance via strategic marketing promotes…
General and Advanced SEO Topics You Need to Know Before you can apply or buy advanced SEO services with a professional you know will give you a decisive advantage, you might want to brush up on advanced SEO topics. High level SEO is usually thought of in terms of tactics, techniques and strategies, however it…
Successful High Organic Traffic Sites We Can Learn From There are websites which enjoy incredible traffic volumes and most of it is derived via Google’s search engine. And as you’ll see below, the traffic these sites enjoy represents a huge cash value and has a PPC estimated equal value too. What’s happened is Google changed…
Marketing Survey Results: We Need Leads! The wonderful thing about surveys and research is how they help us keep up to date on how clients are feeling and what their current challenges are. Digital Agency Vital in the US released results of their survey of 7500 respondents. What was the number one marketing challenge cited?…
Real Estate Marketing Services This summer of 2022 might generate more home listings and certainly 2023 will see more homes for sale on the market. In one recent survey, 6 out of 10 homeowners had intent to sell. The reasoning is simple. 2022 is the price peak for a number of reasons. You can help…
Search Engines Rule! People have continuous needs for information in order to discover their problems and solve them. They enjoy the journey to solution, and Google and Bing are parts of that online experience. And the impact of search engines on consumer’s preference might not be appreciated well enough either. Not only has Google fused…
Visiting Beautiful La Jolla California For any traveler to San Diego and coastal California, La Jolla is the quintessential seaside village. For upscale tourists, La Jolla possesses 7 miles of pristine Golden State coastline heaven along with a lively village ambience that makes a vacation epic and truly uplifting. You’ll wake up to a wonderful…
Digital PR Services and Solutions What plagues SEOs, content marketers, and small business owners in 2022? It has to be shrinking online audience reach and content distribution. It’s painful for most small businesses now, and that’s why there is an upstream movement to specialist PR firms to reach audiences, build credibility, significance, engagement and excitement,…
Does SEO Have a Future? There are questions about the future of search engine optimization as a marketing asset. Most of the doubt’s come from Google’s quashing of free organic visibility. Google would prefer to see the end to SEO. And pundits did loudly predict the death of SEO for more than a decade now,…
Software Marketing Looking for software marketing services? You don’t really need a digital marketing agency to plan and conduct a decently successful campaign for your software product. As you’ll discover with the successful startup called Upstart case study below, you can develop your own creative software marketing campaigns combining organic and paid channels, perfect for…
Leveraging Google Updates Every time Google announces a search index update, some sites see their traffic diminished a great deal. This is because weak sites suffer when their content is re-interpreted and some backlinks are devalued or deleted by Google themselves. And when these big updates or core algorithm changes happen, a lot of people…
Use Your Budget Strategically and Make an Impact There are comments from marketing specialists of various sorts that companies don’t spend their budgets wisely. They complain that insufficient funds are invested in their particular discipline. Marketing budgets are often meager and insufficient to make impact. Although many startups are said to spend 10% to 20%…
Selecting The Right SEO Company As the economic recovery picks up, small and medium-sized business owners are searching for an SEO company. This makes perfect sense as consumers and B2B buyers resume their spending searching for new products and services. A golden opportunity to capture the market is here. Before making a decision on hiring…
Relevance Optimization Brands come and go. Some live on such as Coke, Apple, Google, while new ones such as Bitcoin, Tesla, and Amazon, arise because they’re somehow relevant to consumers. If your your traffic, leads, mentions and customer loyalty are eroding, it might not be your product features and benefits. The customer might tell you…
Winning Military Strategies to Capture Markets It’s in the real life and death battlefield where armies and Generals such as Sun Tzu discovered which strategies actually win. The lessons of failure are harsh as second chances are rare. It’s the same in business when we lose the investor’s money and our customers. Confidence evaporates. The…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Google SEO for 2022 Are you planning for better sales results from your digital marketing efforts for 2022? Excellent! It’s time then to prioritize your marketing budget to ensure you build a marketing powerhouse. Through experience, we all discover that the free, organic exposure achieved via Google (and Facebook) and great content generates the best,…
Top Digital Marketing Trends It’s 2022, an exciting year with perhaps finally arising from the pandemic. Let’s take a look at how your SEO, Content Strategy, PPC campaigns, and brand strategy might be affected. It’s time to plan your marketing budget and your marketing strategy going forward. It’s a big challenge considering the economic uncertainty…
What Should You Prioritize in Digital Marketing for 2022? 2022 offers a brand new opportunity to win bigger market share or carve out our niche. And many startup entrepreneurs and marketing managers are wondering how to use their marketing budgets this year. What changes should you be making and should you be changing anything in…
Components of a Marketing Audit A premium digital marketing audit with extended range of coverage offers you insight into the most important parts of your campaign. It can help illuminate things you currently can’t see or, may not want to see. There are 7 key areas of a performance audit, each designed to unearth insights…