Creating Your Top Influencer

Creating Your Top Influencer

Is the Content Author the Best Influencer? One fact that doesn’t get much ink online is the weight and authority of content authors. Most authors, copywriters, videographers are little more than ghost writers and are discounted as an asset in marketing. Yet content without a specific human author with flair, credibility, trust factor and emotional…

Anchor Text Diversity

Anchor Text Diversity

Advanced SEO Skills: Diversity Anchor Text The words used in a clickable text link on a page in your browser have long been a key Google ranking factor for more than 20 years. That text in the link has been dubbed anchor text. To web users and searchers, these (blue) text links provide topic meaning…

Most Important SEO Services

Most Important SEO Services

The Most Important SEO Services from an SEO Company Like many business owners, CEOs and marketing managers, you’re considering making a more serious investment in search engine optimization. That’s a wise decision, but what services should you be prioritizing and focusing on? Are you thinking an SEO company would automatically possess and prioritize the appropriate…

AI SEO Software

AI SEO Software

3 Top AI-Powered SEO Software Solutions Ah, the promise of artificial intelligence AI driven solutions. Is it wishful fantasy or have AI developers actually come up with serious business solutions to take SEO strategy to a new level? Artificial intelligence software applications such as Alli AI, Wordlift, and others are responding to help with some…

Hiring a Marketing Agency

Hiring a Marketing Agency

When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…

How to Write High Conversion Copy

How to Write High Conversion Copy

High Conversion Copywriting Copywriters are often expected to create sales miracles from the content they generate. Yet, with conversion rates lower than 1%, we know there aren’t too many copywriters hitting sales home runs. Others will say high conversion copywriting isn’t that important because “either you have what the customer wants or you don’t.” Still,…

Build Your Content for a Powerful Brand

Build Your Content for a Powerful Brand

Build Your Brand with Great Content We all love good content. It’s why we spend so much time searching on Google, Bing, Facebook, YouTube, Pinterest, Twitter, Amazon, or news sites. Good content is an amazing experience. Good content helps us gather ideas to make important purchase decisions. Good content delights our customers and helps move…

Google Algorithm Updates

Google Algorithm Updates

What to Know to Know About Google Algorithms What do Google search algorithm updates really mean? Will understanding them help our rankings, or is it trivial pursuit? And can an AI SEO software solution deal with it? I can’t count the number of ranking algorithm updates that Google has launched in the past 20+ years….

AI Writing Software

AI Writing Software

AI Copywriting Software? More startups are developing marketing AI solutions for every area of your marketing department. And they promise to be profitable as well as helpful for your staff. We’ve taken a look at Artificial intelligence marketing software, AI marketing tools,  AI Sales Software, and AI Search Engine Optimization software, so it’s time for…