Digital Marketing Audit — Essential Insights Most business owners cite a lack of insights as one of the weakest aspects of their work. They don’t know what works and what doesn’t. They can’t figure out why their performance is lagging and where the issues really are. Often, it takes an external, objective view to assess…
Advanced SEO Techniques, Tactics, Strategy Rankings and traffic from Google are increasingly difficult to attract. Many sites toil in anonymity with low grade content, amateurish search engine optimization, zero budget, and poor promotion. Given the competition, it is absolutely necessary to use advanced level search engine optimization strategy. Using a more cohesive system of content…
Professional SEO Services Few things digital are more sexy or profitable than a top ranking on Google. That lofty spot endows your company with credibility, significance, and a promise of satisfaction to customers. Leads, sales and revenue are here too. A new report from Conductor revealed that 57% of all sales happen via Google searches. …
Industry Expertise is a Definite Advantage in Marketing When digital marketing agencies market their services, they promote the technique, process and work involved in marketing for clients. They make a big deal out of the team effort, scheduling, and delivery of slick content. This encourages clients to stop thinking and spend bigger to reach customers…
What Excites Your Visitors? Have you gone zip lining, hang gliding, sky diving, water sliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity? I’ll bet you had fun. We all love the thrill of feeling good — of experiencing something new, fresh, novel, unexpected and elevating. That’s why adventure travel…
Why California Pursues the Vintage Brand so Hard In the most epic European wine regions of Switzerland, France and Germany, little thought is given to harvesting low grade grapes fast and pumping out a mediocre consumer wine product for quick results. They’ve learned well what works to provide lasting returns and an experience that satisfies…
Using PPC Advertising to Grow Backlinks Looking for better SEO performance but you’re unable to get reach to get your content viewed, test for response, and build backlinks? You’ve hit the same wall everyone has hit. Why don’t we explore some worth alternative approaches to generating backlinks and at the same time capture direct leads and…
Visiting Beautiful La Jolla California For any traveler to coastal California, La Jolla is the quintessential seaside village. For upscale tourists, La Jolla possesses 7 miles of pristine Golden State coastline heaven and a lively village ambience that makes a vacation enjoyable. You’ll wake up to a wonderful climate that always seems to be about…
Building Real SEO Results for Small to Mid Size Companies Low traffic. High rising costs. Lost customers. Changing technology. Large business favoritism. It’s a true wonder how small businesses survive. I’ve always been in awe of how smart and capable small business people. Without support and with no heralding from big government, they’ve had to…
SEO Fees & Salaries 2022 New research shows SEO continues to create the lion’s share of web traffic for companies of all sizes and that the lion’s share of sales also flows out of search engines. The overall value of search engine optimization has never been better given search engine usage trends. And this has…
B2B Software Marketing Strategy NASDAQ has grown solidly during the pandemic which tells us that even during bad economic times, SaaS software solutions are in demand. Modern software drives the economy and society. In fact, the demand has arisen many ways. The allure of software technology is that it is the route to generating value…
Fighting for Small Business in 2022 Big businesses have enjoyed a smooth path to revenues the last 30 to 40 years, but not so much small companies. Business and financial rules that seemed tailor made for corporations, have left small businesses teetering on the edge of bankruptcy. Now through two years of pandemic recession something…
SEO for an Awakening Travel Market As the recovery begins in earnest in the US and Canada, hot and travel business owners have a lot of decisions to make on how to approach the reviving travel and accommodation market. It’s easy to gloss over strong preparation and fail to build the necessary strengths to establish…
Who Offers the Best SEO Services? There are websites or digital agency reviewers who offer their quick answer to that question. In reality, client’s needs are very unique. Best is relative to a company’s needs, goals and capabilities, so a generic answer is ridiculous. I hope you got a chuckle out of the title graphic…
Moving Your Business Forward in 2022 It’s been a tough two years through this recession. While big corporations have enjoyed almost guaranteed sales, most small company owners like you have been forced to put their businesses on hold. We’re almost through the pandemic and it’s time to begin preparing for a return of customers and…
When Should You Hire a Marketing Agency Should you hire a marketing agency? Most clients would admit they hire them just to offload the full challenge and responsibility onto someone else. That’s okay, since that’s how service providers get new business. There is a presumption that the marketing agency offers full, complete mastery and that…
Winning with an All Out Assault on the Competition Have you ever attended a party and the next day people said they didn’t even know you were there? Maybe it was just crowded and noisy, or maybe you’re just not memorable? Invisibility is the opposite of impact. And have you ever stood at one of…
AI and SEO Success Algorithm hackers and advanced SEOs have been trying to reverse engineer Google’s search ranking algorithm for 20 years without a lot of success. And what an amazing and very profitable discover that would be. AI’s incredible advanced data processing ability means it could conceivably test millions of variations against Google’s core…
Hiring Consultants vs Agencies The market for digital marketing agencies and SEO consultants is extremely crowded and it makes choosing the right provider a time consuming choice. See the comparison below. The goal is to focus in on key skills, abilities, and the energy the provider possesses. Filtering out distractions to obtain clarity is the…
Hiring a Branding Consultant It wasn’t too long ago that pundits were saying branding is dead. Quite to the contrary, it seems brands of all kinds are doing well, from Google to Tesla to Coca Cola. Yet, if a brand is conceptualized and developed poorly, then it may drown in a sea of undifferentiated digital…